#Information #Architecture (IA) is not another name for #User #Experience (UX)
IA is not another name for UX User experience (UX) and Information Architecture (IA) are very different and have separate skill sets, processes and outputs. I often talk to people who add IA on the their CV as if it’s…
#Information Architecture (IA) the #classification of #information
A simple website may only include 8 top level pages, 50 secondary and perhaps only 300 tertiary labelled (taxonomy) navigation elements, that’s only 358 entities. However, Information Architecture tends to be associated with the structure and classification of websites, intranets…
Getting #UX done the UX #engagement #process
UX is a highly complex set of research tools and outputs, the use of which is dependant upon time, cost and the clients willingness to accept them. Question 1, why are you there? If the client were to think in…
Microsoft is the new Apple
Win8 is a game changer, but why the new strategy? Any knowledgeable IT and digital stratagist who understands the technology will tell you that Win8 is a game changer, but what is more significant is the way Microsoft is acting,…