Month: February 2012

A simple website may only include 8 top level pages, 50 secondary and perhaps only 300 tertiary labelled (taxonomy) navigation elements, that’s only 358 entities. However, Information Architecture tends to be associated with the structure and classification of websites, intranets and software that accesses in excess of 100,000+ separate entities to be classified. I have Read More

Design thinking in User Experience

UX is a highly complex set of research tools and outputs, the use of which is dependant upon time, cost and the clients willingness to accept them. Question 1, why are you there? If the client were to think in best practice terms which for them would deliver exactly what they require then everyone would Read More

Win8 is a game changer, but why the new strategy? Any knowledgeable IT and digital stratagist who understands the technology will tell you that Win8 is a game changer, but what is more significant is the way Microsoft is acting, they are thinking the way Apple used to, while Apple has moved to a 1970-80’s Read More