Do #eCommerce #analytics prove #customer #affiliation?
Analytics for e-Commerce can be split between two contrasting and not necessarily companion aspects. analytics of success in terms of market development, profile or response through hit or link ratings analytics of sales or revenue Dependant upon the purpose of a company’s…
Less #UX wireframe #fluff and more #Proof of the #pudding
In recent years the flaws in user experience design (UX) based in wireframe exercises have become more evident to professional IT people as the business has become flooded with unqualified people.
#Context matters in #Usability
While any kind of user testing is better than none, usability testing out of context is like testing a car on water, it gives some basic information and not a lot more. If performance and use are important at all, then testing should take place in an environment standard to the expected users.
#Converting #browsers to #buyers, exploring what drives #consumer #choice in internet e-commerce 2005
The following is a paper I wrote in 2005. From WWW/Internet 2005 Proceedings. Converting browsers to buyers: exploring what drives consumer choice in internet e-commerce