There is a continuous drive for human to be more like machines, but the problem is they are not. No matter how well a business or product message is crafted everyone that hears it, hears it differently. They hear it according to their experiences, their knowledge and this is why mass market media exists in the hope of shooting wide and attracting some part of peoples attentions and thinking patterns. Humans should be Logical, but they are not In this generation AI will have a huge impact, however machines work in an absolute form of Socratic Logic which is not how humans think. Science hasRead More →

reach and richness in analytics

Analytics for e-Commerce can be split between two contrasting and not necessarily companion aspects. analytics of success in terms of market development, profile or response through hit or link ratings analytics of sales or revenue Dependant upon the purpose of a company’s e-commerce deployment one or other but rarely both of these analytics will seek to prove the status of the investment and allow informed strategic decision making. According to the United Kingdoms Office for National Statistics (ONS) in 2002 “e-commerce is likely to have a huge impact on the way we do business. It has the potential to lead to dramatic growth in trade, increase markets, improveRead More →