Huawei mwc17 hall 1

What is a Key Opinion Leader? The concept of KOL’s has been around in the pharmaceutical industry for a while and Elihu Katz in answers the question, “Who is an opinion leader?” One or more of these factors make noteworthy opinion leaders: expression of values professional competence nature of their social network Opinion leaders are individuals who obtain more media coverage than others and are especially educated on a certain issue. In the jargon of public relations, they are called thought leaders. So who are these people that can have such impact? I have peoples Twitter names below, the person responsible is @FacingChina for thisRead More →

I tend to think of myself as a futurist, I immediately see the possibilities of technologies as part of a much larger ecosystem than the one it is intended for. I look for ways to test and assess “How we might Live” with the technology and how it will adapt our lives, our cultures and move humanity onwards to greater things. Digital Living In our modern societies we have relieved ourselves of the burdens of the industrial age and are in the process of doing the same to the digital age. We had digitized the same old processes, making them easier to do, involving less time so weRead More →

Data, Big Data, Artificial Intelligence Clients don’t understand their customers, they just think they do! It’s not for the lack of trying or spending millions on developing and building huge data systems, the problems are many but can be traced back to one simple thing; “Data only describes part of the what is happening and almost nothing of the why, let alone what should be done to change the situation” Clients have been sold that data gives them the answers and that big data will close the loop for them to understand the upstream and downstream thinking of their customers, WRONG. Douglas Adams noticed the realRead More →

Thank you to everyone who attended our (Karl Smith and Thom Heslop) talk at SXSW, it’s the start of a long road into a really complex and contextual problem. But being silent in the crowd as the King walks by with no clothes on is not an option, peoples lives, futures and prosperity is at risk, not to mention the risk of multi-trillion dollar lawsuits that can follow by knowingly distracting people who are engaged in critical tasks. The IoT – Internet of Things (Ubiquity) is the next great opportunity for commerce to engage with business enterprises and customers. However, there is no unified approachRead More →

A great deal of effort is being spent on customer experience and user experience that misses the point, experience is about desire, not process or fulfilment. Desire drives behaviour Thomas Hobbes (1588–1679) proposed the concept of psychological hedonism, which asserts that the “fundamental motivation of all human action is the desire for pleasure”. Georg Wilhelm Friedrich Hegel (1588–1679) claimed that “self-consciousness is desire.” Psychologists often describe desires as different from emotions as they are mechanical and a response to chemical imbalance or lack, such as the stomach which needs food, the body needs oxygen, as opposed to, emotions that arise from a person’s mental state. There is a huge study inRead More →

As with Agile, UX has suffered fools having a go and failing. Focusing on titles, roles, activities or outputs misses the essential process that has not been applied by qualified, able and intelligent people who are able to deliver. No amount of talking about wireframes without understanding that anyone can produce a wireframe, just like anyone can produce a presentation can reduce the risk of confusing a delivery mechanism with the deliverable itself. “Wireframes are not the deliverable in UX” The deliverables of UX are the user research, business research, domain research, usability, accessibility, site architecture, enterprise architecture, data architecture, control language, logic model, engagement model,Read More →

Win8 is a game changer, but why the new strategy? Any knowledgeable IT and digital stratagist who understands the technology will tell you that Win8 is a game changer, but what is more significant is the way Microsoft is acting, they are thinking the way Apple used to, while Apple has moved to a 1970-80’s Microsoft! Win8 is a cultural change as much as anything else, the user is not driven to the desktop or forced into an office the devices and Win8 travel with them. I recognise that Apple users (I have both, I’m platform agnostic) will just see this as Microsoft catching up,Read More →