Social Media Key Opinion Leaders

What is a Key Opinion Leader? The concept of KOL’s has been around in the pharmaceutical industry for a while and Elihu Katz in answers the question, “Who is an opinion leader?” One or more of these factors make noteworthy opinion leaders: expression of values professional competence nature of their social network Opinion leaders are individuals who obtain more media coverage than others and are especially educated on a certain issue. In the jargon of public relations, they are called thought leaders. The Huawei booth in Hall 1 was huge, with a garden out the back. Being invited to be a Key Opinion Leader WhenRead More →

So I’m putting this list together of some really smart people I’ve come across recently as we all work towards making the open IoT a reality. Michael Bayler, Founder and Director, understands the true impact of IoT and aids clients prepare – Independent Consultant Erik Staaf, Managing Director at IOT-as-a-Service.com, what set him apart is he has actual case studies – Independent Consultant George Achillias, Digital Anthropologist, he understands the technology without driving clients to specific suppliers – Wipro Digital Karl Smith, CEO Paradigm Interactions, author and futurist, building a retail IoT test platform with 20% totally newly invented technology – Independent Consultant Brendan Mislin, Managing Director, totalRead More →

Introduction The IoT is a much marketed term as the future of all things; the IoT is interconnected landscape of life experiences and transactions What is the IoT, how is it intended to work and how does that relate to how it currently works. What are the real business opportunities and how will they be measured as a success? How can your business gain an advantage or benefit? Finally, are there any risks associated with the IoT, either foreseen or not and how might they be mitigated? What is the IoT and where does it come from? The IoT is problematic as a description for UbiquityRead More →

The foundation for this thinking goes back to a notion of the ‘social life of things’. If things themselves exist and have a number of trajectories and states then those things also potentially have accessible and useful human touch points in the IoT. Much of the interactions we humans have become used to are in fact simple touch-points to hidden and complex interactions within dispersed and non-interlinked (at the core) technology systems. This simplification process of creating a directed visual presentation layer enables us to maintain a simplified mental model around our interactions. However in IoT technologies the additional integration of voice, touch and thoughtRead More →

It should be clear by now to observers of how businesses who are being successful are changing. For them IoT is not just another name for Technology or a Delivery Channel but it is a Pervasive Customer Engagement Productization. As Technologies come and go, Customers are eternal What is an IoT Product? An IoT Product is not the envelope, like a website, app or another container, but the thing that is purchased, transferred or acquired. An IoT Product is pervasive (accessible anywhere on any device, platform and mental model) and modular, designed to be portable, while maintaining all the associated complex information, languages and cultural context,Read More →