Social Media Key Opinion Leaders

What is a Key Opinion Leader? The concept of KOL’s has been around in the pharmaceutical industry for a while and Elihu Katz in answers the question, “Who is an opinion leader?” One or more of these factors make noteworthy opinion leaders: expression of values professional competence nature of their social network Opinion leaders are individuals who obtain more media coverage than others and are especially educated on a certain issue. In the jargon of public relations, they are called thought leaders. The Huawei booth in Hall 1 was huge, with a garden out the back. Being invited to be a Key Opinion Leader WhenRead More →

So I’m putting this list together of some really smart people I’ve come across recently as we all work towards making the open IoT a reality. Michael Bayler, Founder and Director, understands the true impact of IoT and aids clients prepare – Independent Consultant Erik Staaf, Managing Director at IOT-as-a-Service.com, what set him apart is he has actual case studies – Independent Consultant George Achillias, Digital Anthropologist, he understands the technology without driving clients to specific suppliers – Wipro Digital Karl Smith, CEO Paradigm Interactions, author and futurist, building a retail IoT test platform with 20% totally newly invented technology – Independent Consultant Brendan Mislin, Managing Director, totalRead More →

The foundation for this thinking goes back to a notion of the ‘social life of things’. If things themselves exist and have a number of trajectories and states then those things also potentially have accessible and useful human touch points in the IoT. Much of the interactions we humans have become used to are in fact simple touch-points to hidden and complex interactions within dispersed and non-interlinked (at the core) technology systems. This simplification process of creating a directed visual presentation layer enables us to maintain a simplified mental model around our interactions. However in IoT technologies the additional integration of voice, touch and thoughtRead More →

Products and services associated with the IoT currently operate in closed ecosystems like Home Automation, in effect, they are simply networked products with linking software. Part machine to machine (M2M) and part human to machine or machine to human (H2M setup and observation and M2H alerts). The IoT is an open ecosystem, made up of billions of product, services and people ecosystems. While many people will associate an ontology with a website, software or information system, the key factor in IoT products or services is; Information uniqueness Information parity Information exchange policies IoT products and services also require Governance frameworks Security frameworks Privacy/data storage frameworksRead More →

Ubiquity (IoT) does not exist yet There will be many people who will say it does exist and has working technologies, hardware and software. The IoT is not a closed ecosystem related to one task or feature set like Home Management, but an open ecosystem It’s very interesting to watch so much activity around selling the dream of the IoT when it does not exist yet. There are closed networks for battlefield CnC, managing device servicing and even consumer home automation. But these are all still structured around closed networks and don’t deliver the power or prosperity associated with the IoT. It would be better for businessesRead More →

Data, Big Data, Artificial Intelligence Clients don’t understand their customers, they just think they do! It’s not for the lack of trying or spending millions on developing and building huge data systems, the problems are many but can be traced back to one simple thing; “Data only describes part of the what is happening and almost nothing of the why, let alone what should be done to change the situation” Clients have been sold that data gives them the answers and that big data will close the loop for them to understand the upstream and downstream thinking of their customers, WRONG. Douglas Adams noticed the realRead More →

Thank you to everyone who attended our (Karl Smith and Thom Heslop) talk at SXSW, it’s the start of a long road into a really complex and contextual problem. But being silent in the crowd as the King walks by with no clothes on is not an option, peoples lives, futures and prosperity is at risk, not to mention the risk of multi-trillion dollar lawsuits that can follow by knowingly distracting people who are engaged in critical tasks. The IoT – Internet of Things (Ubiquity) is the next great opportunity for commerce to engage with business enterprises and customers. However, there is no unified approachRead More →

I’m speaking at SXSW Interactive 2016 on Cognition Clash in The Internet of Things, if your in Austin, TX let me know? The IoT is the next great opportunity for business enterprises to engage with customers. However there is no unified approach to the mental load between context of use, physical interaction, mental interaction and digital interaction. This cognitive landscape is inhabited by associated experiences that gel human behavior and machine interfaces through, touch, mouse and keyboard. The usage of sight, voice and thought create new complexities and risks which have until recently been the subject of defense technologies, where clear outcomes and prescribed mental modelsRead More →