Category: Usability

1. Anyone can do user experience, nope! I meet a lot of people claiming to do user experience, process and deliverables aside, they don’t have a usability background so they cannot do user experience. User experience is a solution capability based upon usability principles and research findings not design aspirations User experience is a solution capability (not Read More

Data, Big Data, Artificial Intelligence Clients don’t understand their customers, they just think they do! It’s not for the lack of trying or spending millions on developing and building huge data systems, the problems are many but can be traced back to one simple thing; “Data only describes part of the what is happening and almost Read More

Thank you to everyone who attended our (Karl Smith and Thom Heslop) talk at SXSW, it’s the start of a long road into a really complex and contextual problem. But being silent in the crowd as the King walks by with no clothes on is not an option, peoples lives, futures and prosperity is at Read More

Humanity in Digital Landscapes

UCD2015 Conference 23rd & 24th October, Deans Mews, 11-13 Cavendish Square, London W1G 0AN. We are delighted to confirm… [Keynote] The Joys and Sorrows of the Digital World: Finding Pleasure and Purpose in Digital Landscapes Patrick Jordan, Consultant Business Psychologist [Keynote] Intelligence Everywhere: the Rise of Sympathetic Machines Susan Cook, Senior Designer, Native Design Steven Kelly, Electronic Engineer, Native Read More

UX afinity diagram

What is a User in Professional UX? Below is a simple guide to find out if you have users involved in your project. A person who is part (employed or service team) of a contracted consultancy – IS NOT A USER A person who is part (employed or service team) of a client company project team including sponsors and stakeholders – IS Read More

British Airways website security upgrade stops ticket sales

I just logged into my BA account to book a ticket, but BA does not want my business because they have implemented new security without thinking about the impact on users. After making my selection I’m shown the page below instead of a flight selection page. I could understand getting this if I’m not logged Read More

User stories is another name for a Cognitive Walkthrough I have been involved in Agile for a very long time, mainly because it uses methods from the human computer interaction scientific process (CHI/HCI). Agile Networking Group (20,000 members on LinkedIn) https://www.linkedin.com/groups/81065. Signed the Agile Manifesto on 3rd April 2008 (http://agilemanifesto.org/display/000000111.html) Certified member of the Scrum Read More

Design thinking in User Experience

1. Anyone can do user experience, nope! I meet a lot of people claiming to do user experience, process and deliverables aside, they don’t have a usability background so they cannot do real user experience. User experience is a personal capability (not all usability people can do user experience) based upon the experience of conducting Read More

Design thinking in User Experience

The first step in user experience needs to be the recognition that every problem is different and will require a separate solution, in effect there is no quick fix or standard method. Read More

Definition of UX by Karl Smith

User experience (UX) is about how a person feels, appropriates, attributes and generally thinks about using a product, system or service. ‘Listen or well go elsewhere’, because we can and will seek our own needs before yours. Read More

UX afinity diagram

The psychology of visual location, shape and colour are critical to enable user to understand and interpret their location and expectations of use in any given area. Karl Smith’s research from 2002 defined additional aspects as ‘biographical templates’ that establish key perceptions and personal drivers which are linked to persona’s. Read More

On the O2 site you can tell it’s all user experience and no information architecture though, everything links so there are no dead ends, unfortunately the information being sought is missing it’s an annoying merry go round. Read More

UX afinity diagram

While any kind of user testing is better than none, usability testing out of context is like testing a car on water, it gives some basic information and not a lot more. If performance and use are important at all, then testing should take place in an environment standard to the expected users. Read More