Category: Customer experience

Karl Smith will be talking at Digital Transformation 2017 on 23rd Feb Our Dynamic Earth Edinburgh organised by Scot TECH http://www.scot-tech.com/ Digital is about People, not technology. Digital is a response to the desire of people to focus their lives towards quick and easy tasks, simplify processes and utilise their time in micro experiences. The challenge Read More

Are you sitting next to a Space Invader? Not actually an alien except in social behaviour, a Space Invader is a person who is totally selfish, focused purely on their needs and their desires. They think nothing of using both arm rests on a plane, train, bus or tube, while pushing their elbows into your Read More

Data, Big Data, Artificial Intelligence Clients don’t understand their customers, they just think they do! It’s not for the lack of trying or spending millions on developing and building huge data systems, the problems are many but can be traced back to one simple thing; “Data only describes part of the what is happening and almost Read More

Humanity in Digital Landscapes

UCD2015 Conference 23rd & 24th October, Deans Mews, 11-13 Cavendish Square, London W1G 0AN. We are delighted to confirm… [Keynote] The Joys and Sorrows of the Digital World: Finding Pleasure and Purpose in Digital Landscapes Patrick Jordan, Consultant Business Psychologist [Keynote] Intelligence Everywhere: the Rise of Sympathetic Machines Susan Cook, Senior Designer, Native Design Steven Kelly, Electronic Engineer, Native Read More

Cognition Clash in the IoT at SXSW16

Description The Internet of Things is the next great opportunity for commerce to engage with business enterprises. However there is no unified approach to the mental load between physical interaction, mental interaction and digital interaction. This cognitive landscape is inhabited by associated experiences that gel human behaviour and machine interfaces through, touch, mouse and keyboard. Read More

An interview with a UX Guru

User Experience (UX) why is it important? User experience is so important because it enables client companies to get to the heart of their relationship with their customers without the marketing glamor that hides how they really feel and what they really experience. Client companies spend a great deal of money creating myths about what Read More

An interview with a UX Guru

User Experience (UX) looks pretty simple can anyone do it? No it’s a skill and knowledge based activity, I look for communicators with formal science qualifications (BSc, MSc or PhD), standards knowledge, creativity and genius level intelligence. Wow you need to be a genius to do User Experience (UX)? Not exactly, but it helps. User Read More

British Airways website security upgrade stops ticket sales

I just logged into my BA account to book a ticket, but BA does not want my business because they have implemented new security without thinking about the impact on users. After making my selection I’m shown the page below instead of a flight selection page. I could understand getting this if I’m not logged Read More

Business management does not reflect customer (users) activity The management of a businesses online presence is broken up into various channels in order to simplify the management, responsibility and accountability for overall effectiveness and value. However customers (users) are unaware of these business rules and are only focused on their task or tasks, which will Read More