Design Thinking is Not a Design Process for Designers it’s for Executives

Like many great ideas that come along Design Thinking has been perverted into a one size fits all toolkit. The inception of Design Thinking as a light weight coalescence tool for executives to work on strategy has been shifted once again showing the greed and gullibility of the mass market constituents and vendors ability to divert methods into money and activities they can’t deliver on.

Design Thinking as a light weight Strategy Coalescence tool and does not create products or services only high level thinking and prioritisation

Even well known Design organisations has jumped on to Design Thinking but changed it into linear processes, how embarrassing!

Correctly used Design Thinking

Design Thinking has over the past few years been used in many enterprise to reenergise and reengage business people with the strategy needed to drive their organisations forward.

Design Thinking has been used by charlatans to make executives think they can design products and services at arms length from their customers

Design Thinking is not Human Centered

Design Thinking is specifically structured around a set of thinking exercises. No customers are involved or engaged in the Enterprise activity of Design Thinking, so it is not Human Centered.

Ego Ideas

Unfortunately the attempted extension of Design Thinking as a top down directive on requirements for products and services only creates Ego Ideas as the level of detail to set direction is not the level needed to setup work.

Design Thinking needs to be filtered by the actual customers of products and services before it can be converted into services and products