A simple website may only include 8 top level pages, 50 secondary and perhaps only 300 tertiary labelled (taxonomy) navigation elements, that’s only 358 entities. However, Information Architecture tends to be associated with the structure and classification of websites, intranets and software that accesses in excess of 100,000+ separate entities to be classified. I have Read More

Design thinking in User Experience

UX is a highly complex set of research tools and outputs, the use of which is dependant upon time, cost and the clients willingness to accept them. Question 1, why are you there? If the client were to think in best practice terms which for them would deliver exactly what they require then everyone would Read More

Win8 is a game changer, but why the new strategy? Any knowledgeable IT and digital stratagist who understands the technology will tell you that Win8 is a game changer, but what is more significant is the way Microsoft is acting, they are thinking the way Apple used to, while Apple has moved to a 1970-80’s Read More

The UX Triangle The UX triangle is supposed to focus a project on the relationships involved in a project and how everything is centred upon the users. The UX Triangle shows the key relationships and participants in a user experience project. The outer participants are the Business (strategic and corporate), IT services (design, delivery and Read More

An interview with a UX Guru

Like my last post How to Hire a Head of User Experience this post is not intended to supersede the experience of a really good HR or employment agency person but to bring clarity around the differences in the roles. A Director of User Experience is not really the next level on the business ladder Read More

An interview with a UX Guru

Head of anything is evocative of responsibility, power and knowledge, but what does Head of User Experience (UX) really mean and how do you know if your getting one? User experience in its value and effectiveness is geographical and sector based, that is to say it means different things to different people by country, by Read More

Design thinking in User Experience

For me it’s been quite an odd year going back to December 2010 and I have seen some major changes in how user experience and user centred design is being understood, used and changed by market forces. Read More

Design thinking in User Experience

Doing user experience The first step in user experience needs to be the recognition that every problem is different and will require a separate solution. Because if they are not, then every business is the same which they are clearly not. In effect there is no quick fix or standard solution method but rather there Read More

Shakespeare for breakfast venue C Edinburgh Fringe

30 minutes later I’m still laughing at just the thought of what I experienced. At £8.50 well worth the money, with free hot drink and croissant as a bonus on top of the fabulous interactive experience. Congratulations to the cast, writers and crew. Read More

Design thinking in User Experience

The first step in user experience needs to be the recognition that every problem is different and will require a separate solution, in effect there is no quick fix or standard method. Read More

Design thinking in User Experience

Setting the scene for user experience to work I have over the last few months had several rants about people claiming to be involved in user experience who are not regardless of their job titles. I came across a great blog post by Whitney Hess (I don’t want to steal her traffic so here is Read More

UX afinity diagram

Human Centered design (HCD) Human centered design (HCD) is a project approach that puts the intended users (audience) of a product or piece of technology at the centre of its research, design and development. It does this by talking directly to the user at key points in the project to make sure the product or piece Read More

Definition of UX by Karl Smith

User experience (UX) is about how a person feels, appropriates, attributes and generally thinks about using a product, system or service. ‘Listen or well go elsewhere’, because we can and will seek our own needs before yours. Read More

The 90/00’s marketing gimmicks of creating a relationship with your bank are long gone in people’s minds. The problem for the banks is they now for the first time mean it, but have lost a lot of credibility and the confidence of the public. Read More

I prefer to do something about situations rather than just complain. So apart from phoning Interflora’s contact centre and getting nowhere, I also used the professional social network Linkedin to contact senior marketing staff about my experience. Read More

UX afinity diagram

Clients will often reduce or not pay for UX research, but this is like leaving out a building foundation because no one sees it. A visitors experience is not only defined by the online environment but they bring past experiences, desires and doubts about their current experience. Read More

UX afinity diagram

The psychology of visual location, shape and colour are critical to enable user to understand and interpret their location and expectations of use in any given area. Karl Smith’s research from 2002 defined additional aspects as ‘biographical templates’ that establish key perceptions and personal drivers which are linked to persona’s. Read More

Interflora keep sending me SPAM even though I never signed up to receive anything and keep asking them to stop. Digital communications are a two way process a failure to listen points to incompetence in management and delivery. Read More

Interflora marketing texts, I never opted in, I can’t opt out. Interflora what do you think you are doing? Your not building your brand your destroying it, why don’t you listen are you so big now that you don’t have to care about the experience people have of your company? Read More

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