Tag: bad experience

British Airways website security upgrade stops ticket sales

I just logged into my BA account to book a ticket, but BA does not want my business because they have implemented new security without thinking about the impact on users. After making my selection I’m shown the page below instead of a flight selection page. I could understand getting this if I’m not logged Read More

Interflora keep sending me SPAM even though I never signed up to receive anything and keep asking them to stop. Digital communications are a two way process a failure to listen points to incompetence in management and delivery. Read More

On the O2 site you can tell it’s all user experience and no information architecture though, everything links so there are no dead ends, unfortunately the information being sought is missing it’s an annoying merry go round. Read More

Design thinking in User Experience

Getting into user experience, what you need to know? What will a person need to be able to do to get into user experience; 1. Can you think? Not the most subtle way to ask, but can you be creative? Thinking at the beginning of a project can save a huge amount of money and time Read More