Every dollar spent on UX brings in between $2 and $100 dollars in return. This is gained by spending on UX not making things look pretty, it’s not graphics its making the product, service or information system meet the business KPI’s and the customers expectations, desires and needs. Forrester Research finds that “implementing a focus on customers’ experience increases their willingness to pay by 14.4 %, reduces their reluctance to switch brands by 15.8 %, and boosts their likelihood to recommend your product by 16.6 %”. Making things for Users/Customers makes the business relationship are real one rather than just some marketing hype.Read More →

After a year and a half of planning and work UCD2012 is almost due to start. It started as a conversation on Linkedin for me, then for a while between contacts became all consuming to make it happen. As a contractor myself I argued for an event that would also be available on a Saturday as I know how hard it is to motivate someone to lose a day’s rate and then pay for a conference on top of that. To my knowledge UCD2012 is the only United Kingdom conference to focus on it’s users in this way. It’s totally appropriate for a user centredRead More →

The UX triangle is supposed to focus a project on the relationships involved in a project and how everything is centred upon the users. The UX triangle shows the key relationships and participants in a user experience project. The outer participants are the Business (strategic and corporate), IT services (design, delivery and infrastructure) and Marketing (driving relationships, market knowledge and acquisition). Centred on User Experience (UX) and focused on the User. It’s almost as if User Experience needs to start from the beginning again, because the essential component is missing in so many critical projects because there is ‘No Budget’. If you don’t have theRead More →

Like my last post How to Hire a Head of User Experience this post is not intended to supersede the experience of a really good HR or employment agency person but to bring clarity around the differences in the roles. A Director of User Experience is not really the next level on the business ladder for a Head of UX or a lead user experience or senior user experience person. The reason is that it’s a business role with little or no actual practical activity in the UX domain. A Director of UX is someone with an extra level of expertise related to management, financeRead More →