Tag: clients

An interview with a UX Guru

User Experience (UX) why is it important? User experience is so important because it enables client companies to get to the heart of their relationship with their customers without the marketing glamor that hides how they really feel and what they really experience. Client companies spend a great deal of money creating myths about what Read More

Design thinking in User Experience

UX is a highly complex set of research tools and outputs, the use of which is dependant upon time, cost and the clients willingness to accept them. Question 1, why are you there? If the client were to think in best practice terms which for them would deliver exactly what they require then everyone would Read More

Design thinking in User Experience

Doing user experience The first step in user experience needs to be the recognition that every problem is different and will require a separate solution. Because if they are not, then every business is the same which they are clearly not. In effect there is no quick fix or standard solution method but rather there Read More

Design thinking in User Experience

Setting the scene for user experience to work I have over the last few months had several rants about people claiming to be involved in user experience who are not regardless of their job titles. I came across a great blog post by Whitney Hess (I don’t want to steal her traffic so here is Read More