1. Anyone can do user experience, nope! I meet a lot of people claiming to do user experience, process and deliverables aside, they don’t have a usability background so they cannot do user experience. User experience is a solution capability based upon usability principles and research findings not design aspirations User experience is a solution capability (not all usability people can do user experience) based upon the experience of conducting usability testing and user research. Usability testing and user research provides the standards and experience of the user that is needed to understand their perspective, elicit the correct (there are wrong ones) requirements in workshops or testingRead More →

Data, Big Data, Artificial Intelligence Clients don’t understand their customers, they just think they do! It’s not for the lack of trying or spending millions on developing and building huge data systems, the problems are many but can be traced back to one simple thing; “Data only describes part of the what is happening and almost nothing of the why, let alone what should be done to change the situation” Clients have been sold that data gives them the answers and that big data will close the loop for them to understand the upstream and downstream thinking of their customers, WRONG. Douglas Adams noticed the realRead More →

Thank you to everyone who attended our (Karl Smith and Thom Heslop) talk at SXSW, it’s the start of a long road into a really complex and contextual problem. But being silent in the crowd as the King walks by with no clothes on is not an option, peoples lives, futures and prosperity is at risk, not to mention the risk of multi-trillion dollar lawsuits that can follow by knowingly distracting people who are engaged in critical tasks. The IoT – Internet of Things (Ubiquity) is the next great opportunity for commerce to engage with business enterprises and customers. However, there is no unified approachRead More →

As with Agile, UX has suffered fools having a go and failing. Focusing on titles, roles, activities or outputs misses the essential process that has not been applied by qualified, able and intelligent people who are able to deliver. No amount of talking about wireframes without understanding that anyone can produce a wireframe, just like anyone can produce a presentation can reduce the risk of confusing a delivery mechanism with the deliverable itself. “Wireframes are not the deliverable in UX” The deliverables of UX are the user research, business research, domain research, usability, accessibility, site architecture, enterprise architecture, data architecture, control language, logic model, engagement model,Read More →

An interview with a UX Guru

User Experience (UX) why is it important? User experience is so important because it enables client companies to get to the heart of their relationship with their customers without the marketing glamor that hides how they really feel and what they really experience. Client companies spend a great deal of money creating myths about what they do and their relationship to their customers but they also need the reality that user experience research brings. Ultimately user experience is about the ability to make decisions based upon re-creatable rigorous scientific research (avoiding one person’s view) involving real customers to create actionable information for design and theRead More →

Business management does not reflect customer (users) activity The management of a businesses online presence is broken up into various channels in order to simplify the management, responsibility and accountability for overall effectiveness and value. However customers (users) are unaware of these business rules and are only focused on their task or tasks, which will cut across several channels. Holistic customer (user) experience is cross channel Given the behaviour of customers (users) it is clear that effectual user experience is cross channel as well. This creates some problems for business, however with the advent of Agile, user stories it may be time for businesses toRead More →

Design thinking in User Experience

Getting into user experience, what you need to know? What will a person need to be able to do to get into user experience; 1. Can you think? Not the most subtle way to ask, but can you be creative? Thinking at the beginning of a project can save a huge amount of money and time later, but many user experience people blast their way into a project by starting on wireframes, without knowing what they are doing. A huge amount of user experience simply is not user experience, its pretty pictures with poor justifications ‘it’s best practice’ my usual response is ‘prove that it’s bestRead More →