Tag: ethnographics

Do e-Commerce statistics prove customer affiliation?

Statistics for e-Commerce can be split between two contrasting and not necessarily companion aspects. There are statistics of success in terms of market development, profile or response through hit or link ratings, and secondly there are statistics of sales or revenue. Dependant upon the purpose of a company‚Äôs e-commerce deployment one or other but rarely…

e-Commerce concepts and research

The following is a paper I wrote in 2005. Converting browsers to buyers: exploring what drives consumer choice in internet e-commerce Why do internet users behave as they do, are their activities solely determined by website design? Or do they create their own pathways as a response to designated systems. For many, internet design is…

Less UX fluff and more Proof of the pudding

In recent years the flaws in user experience design (UX) based in wireframe exercises have become more evident to professional IT people as the business has become flooded with unqualified people.