reach and richness in analytics

Analytics for e-Commerce can be split between two contrasting and not necessarily companion aspects. analytics of success in terms of market development, profile or response through hit or link ratings analytics of sales or revenue Dependant upon the purpose of a company’s e-commerce deployment one or other but rarely both of these analytics will seek to prove the status of the investment and allow informed strategic decision making. According to the United Kingdoms Office for National Statistics (ONS) in 2002 “e-commerce is likely to have a huge impact on the way we do business. It has the potential to lead to dramatic growth in trade, increase markets, improveRead More →

UX afinity diagram

While any kind of user testing is better than none, usability testing out of context is like testing a car on water, it gives some basic information and not a lot more. If performance and use are important at all, then testing should take place in an environment standard to the expected users. Read More →

The following is a paper I wrote in 2005. From WWW/Internet 2005 Proceedings Converting browsers to buyers: exploring what drives consumer choice in internet e-commerce Why do internet users behave as they do, are their activities solely determined by website design? Or do they create their own pathways as a response to designated systems. For many, internet design is about the imposition of schemas, predetermined flows and consumer motifs, allowing the shepherding of an understood and mapped user towards buying products and services. However if this were true then every browser would also be a buyer. The underlying concepts of current website design rely on a numberRead More →