Statistics for e-Commerce can be split between two contrasting and not necessarily companion aspects. There are statistics of success in terms of market development, profile or response through hit or link ratings, and secondly there are statistics of sales or revenue. Dependant upon the purpose of a company’s e-commerce deployment one or other but rarely both of these statistics will seek to prove the status of the investment and allow informed strategic decision making. According to the United Kingdoms Office for National Statistics (ONS) in 2002 “e-commerce is likely to have a huge impact on the way we do business. It has the potential toRead More →

The following is a paper I wrote in 2005. Converting browsers to buyers: exploring what drives consumer choice in internet e-commerce Why do internet users behave as they do, are their activities solely determined by website design? Or do they create their own pathways as a response to designated systems. For many, internet design is about the imposition of schemas, predetermined flows and consumer motifs, allowing the shepherding of an understood and mapped user towards buying products and services. However if this were true then every browser would also be a buyer. The underlying concepts of current website design rely on a number of pretextsRead More →

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