Karl Smith’s One Golden Nugget
I was contacted about http://www.onegoldennugget.com and what my #nugget would be. I’m genuinely #excited about what the next and next again #generation will do. What’s your nugget? https://onegoldennugget.com/send-us-your-nugget/
#Customer #desire leads #disruptive #innovation
A great deal of effort is being spent on customer experience and user experience that misses the point, experience is about desire, not process or fulfilment. Desire drives behaviour Thomas Hobbes (1588–1679) proposed the concept of psychological hedonism, which asserts that the…