User centred design (UCD) User centred design (UCD) is a project approach that puts the intended users (audience) of a product or piece of technology at the centre of its research, design and development. It does this by talking directly to the user at key points in the project to make sure the product or piece of technology will deliver upon their perceived requirements and align the client with their users or consumers. Supporting general interactive behaviours New systems must comply with but not limited to the following provisions; Provide context and orientation information Provide context and orientation information to help users understand; Where theyRead More →

The following is a paper I wrote in 2005. From WWW/Internet 2005 Proceedings Converting browsers to buyers: exploring what drives consumer choice in internet e-commerce Why do internet users behave as they do, are their activities solely determined by website design? Or do they create their own pathways as a response to designated systems. For many, internet design is about the imposition of schemas, predetermined flows and consumer motifs, allowing the shepherding of an understood and mapped user towards buying products and services. However if this were true then every browser would also be a buyer. The underlying concepts of current website design rely on a numberRead More →