The UX point of view is;
we have no point of view
that’s the point of UX (in fact it’s been created that way) any person who can offer a UX point of view (without actual user and business perspective) is not a UX practitioner.
I get really concerned when I’m asked for my opinion;
by people who say they understand user experience
my opinion is of no importance in regard of delivering my clients a system designed to engaged with their target audience.
The target audiences and individual users expectations, experience, desires, tasks, objectives, capabilities are of the utmost importance, but to assume I know what they are without any research, is just dumb.
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Karl Smith, Experience Consultant by Karl Smith is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
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