Dependant on dumb data and is making bad choices?
Data (dumb data), Big Data, Artificial Intelligence Businesses don’t understand their Customers, they just think they do! It’s not for the lack of trying or spending millions on developing and building huge data systems, the problems are many but can be…
UCD2012 Conference in London 9th to 10th November view from a chair
After a year and a half of planning and work UCD2012 is almost due to start. It started as a conversation on Linkedin for me, then for a while between contacts became all consuming to make it happen. As a…
#Information #Architecture (IA) the #classification of #information Part 2
Given the response from the last post I’m going to take the educational publishing example a bit further, if I have time before my next contract I will also create an investment banking example. I am also being asked for…
#Information #Architecture (IA) is not another name for #User #Experience (UX)
IA is not another name for UX User experience (UX) and Information Architecture (IA) are very different and have separate skill sets, processes and outputs. I often talk to people who add IA on the their CV as if it’s…
#Information Architecture (IA) the #classification of #information
A simple website may only include 8 top level pages, 50 secondary and perhaps only 300 tertiary labelled (taxonomy) navigation elements, that’s only 358 entities. However, Information Architecture tends to be associated with the structure and classification of websites, intranets…
O2 support has awful usability
On the O2 site you can tell it’s all user experience and no information architecture though, everything links so there are no dead ends, unfortunately the information being sought is missing it’s an annoying merry go round.
#UX #requirements #gathering methods #determine #value
There are lots ways to elicit UCD requirements so I don’t intend on listing them all here, what I will note are some of the effective ways that I utilise. They can be described as structured, unstructured or a mixture of the two, but importantly the methods produce differing depth of requirements dependant not only on the method but on the skill of the facilitator and the characteristics of physical location used. In effect the method used is limited by the capability of the facilitator.