Every dollar spent on UX brings in between $2 and $100 dollars in return.

This is gained by spending on UX not making things look pretty, it’s not graphics its making the product, service or information system meet the business KPI’s and the customers expectations, desires and needs.

Forrester Research finds that “implementing a focus on customers’ experience increases their willingness to pay by 14.4 %, reduces their reluctance to switch brands by 15.8 %, and boosts their likelihood to recommend your product by 16.6 %”.

Making things for Users/Customers makes the business relationship are real one rather than just some marketing hype.