Design Thinking is Not a Design Process for Designers it’s for Executives
Like many great ideas that come along Design Thinking has been perverted into a one size fits all toolkit. The inception of Design Thinking as a light weight coalescence tool for executives to work on strategy has been shifted once again showing the greed and gullibility of the mass market constituents and vendors ability to divert methods into money and activities they can’t deliver on.
Design Thinking as a light weight Strategy Coalescence tool and does not create products or services only high level thinking and prioritisation
Even well known Design organisations has jumped on to Design Thinking but changed it into linear processes, how embarrassing!
Correctly used Design Thinking
Design Thinking has over the past few years been used in many enterprise to reenergise and reengage business people with the strategy needed to drive their organisations forward.
Design Thinking has been used by charlatans to make executives think they can design products and services at arms length from their customers
Design Thinking is not Human Centered
Design Thinking is specifically structured around a set of thinking exercises. No customers are involved or engaged in the Enterprise activity of Design Thinking, so it is not Human Centered.
Unfortunately the attempted extension of Design Thinking as a top down directive on requirements for products and services only creates Ego Ideas as the level of detail to set direction is not the level needed to setup work.
Design Thinking needs to be filtered by the actual customers of products and services before it can be converted into services and products
Innova8™ combines design thinking, service design and user experience within an 8 hour process, that takes business issues and delivers customer validated solutions and prototypes.
Innova8™ is a process that fits into Agile and Lean, facilitating DevOps Organisational Design and brings the business closer to their customers through a lens of digital technology and customer validated interactive behaviours.
Design Thinking should never be used to define software, it’s the wrong method. It will create software that only executives want to use, not customers
Design Thinking is a great method to distil the strategic needs of an organisation defining ‘How do we make money’ and ‘What are our services’. Service Design defines ‘How a service works’ and the interrelated model to setup, deliver and manage services, defining customer touchpoints, potential communication routes, digital technologies and key interaction models for a defined service in a blueprint. UX engages directly with customers to deliver the detailed product blueprint for communication routes, digital technologies and their individual key interaction models.
Paradigm Interactions Inc. owns the worldwide rights to the innovation process Innova8™ developed by Karl Smith. The process outline (without critical details) was first published online in 2001. Innova8™ is a unique innovation technique that mashes counterintelligence techniques with human-centered design methods, clients, customers and creative people.
Innova8™ 86681840 in the United States of America
– Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software; legal services.
The process enables clients or consultancies to establish rapid innovation labs to an 8-hour process, where real innovation that meets customers and business needs can be done in hours rather than months or years.
Some completed projects
- Innova8™ with Deutsche Bank – No film
- Innova8™ with The Roundhouse – No film
- Innova8™ with Vodafone UK – No film
- Innova8™ with Bank of Moscow – No film
- Innova8™ with Bradford College – No film
- Innova8™ with Pearson Education – No film
- Innova8™ with Oxford University Press – No film
- Innova8™ with Oxfam UK – No film
- Innova8™ with Zoopla Property Group – No film
- Innova8™ to launch Accenture Financial Services Innovation
- Innova8™ to launch Wipro Digital Company
It is worth noting that design thinking used to be called UX strategy, service design was part of UX too, the fact that these have been reinvented as new things is concerning for clients costs as in 2010 when you request UX you could get all three types of skills in one UX person. In the case of senior UX people clients still can. Innova8™ does not rely on these more experience people, but can be done through a group of people with various skills and backgrounds.
For more information please contact the Author: Karl Smith https://www.linkedin.com/in/karlsmith2/ or visit http://paradigm-interactions.com/paradigms/innova8/