I prefer to do something about situations rather than just complain. So apart from phoning Interflora’s contact centre and getting nowhere, I also used the professional social network Linkedin to contact senior marketing staff about my experience. Below is their response;
Just wanted to update you on the STOP issue you had with our SMS campaigns. We have spoken to our supplier and it seems there was an issue with the system which applies the STOPs to the database. This has been resolved and backdated so that any recipients who unsubscribed during the problem have now been opted-out, including yourself. Please let me know if you have any more issues.
Hopefully that’s the end of that, now.