UX Triangle becomes Bermuda Triangle

The UX Triangle

The UX triangle is supposed to focus a project on the relationships involved in a project and how everything is centred upon the users.

The UX Triangle shows the key relationships and participants in a user experience project. The outer participants are the Business (strategic and corporate), IT services (design, delivery and infrastructure) and Marketing (driving relationships, market knowledge and acquisition). Centred on User Experience (UX) and focused on the User.

User Experience Triangle Failure

It’s almost as if User Experience needs to start from the beginning again, because the essential component is missing in so many critical projects because there is ‘No Budget’.

If you don’t have the budget to do;

  • user requirements gathering
  • user concept testing
  • user prototype testing
  • usability testing

then your not working on a User Experience project.

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