Avinash Rao, Karl A L Smith, Matt Burgess and Andy Coghlan founded Wipro Digital in 2013 at the request of the Wipro Technologies CEO T.K. Kurien.

Creating the Wipro Digital Proposition

Creating the core proposition was done by create a Venn diagram to consider the key components of Digital as it was in 2013.

This was done by Karl A L Smith, Matt Burgess and Andy Coghlan in the Paddington office of Wipro Technologies in the main conference room on a flipchart.

The three circles where;

Strategy, Design and Technology.

There was some debate over Design as Matt Burgess and Andy Coghlan wanted to make this User Experience but Karl A L Smith made it clear that was too narrow and that the top level IA topic equivalent to Strategy and Technology was Design and that Customer Experience should be central and serviced by all of them and not just one segment.

Then it was decided to name the crossover points’

• Strategy & Design = Interaction
• Design and Technology = Integration
• Technology and Strategy = Insight

These also created the new logo for Wipro Digital the flower symbol that related back to Wipro Technologies.

A logo film has been commissioned and a link will be added when it becomes available.

A 2014 Wipro Digital Proposition deck was create to establish a common story which was used widely to support client engagements.

Wipro Digital Proposition Deck

Update

The use of Innova8™ by permission at Wipro Digital a rapid Innovation Pod Concept created by Karl A L Smith has created the industry buzz required to differentiate Wipro Digital (the tip of the spear) from the delivery mechanism Wipro Technologies.

After several months of client presentations we have created a significant sales pipeline and proven the concept of Wipro Digital.

Rajan Kohli, has joined Wipro Digital as Global Head of Wipro Digital and Consulting at the end of 2014 as the public facing leader, he however did not set up or found Wipro Digital.

Innova8™ projects completed by Karl A L Smith

The process has been used since 2001 and by several global consultancies through Karl Smith some examples are shown below;

• Innova8™ with Deutsche Bank – No film
• Innova8™ with The Roundhouse – No film
• Innova8™ with Vodafone UK – No film
• Innova8™ with Bank of Moscow – No film
• Innova8™ with Bradford College – No film
• Innova8™ with Pearson Education – No film
• Innova8™ with Oxford University Press – No film
• Innova8™ with Oxfam UK – No film
• Innova8™ with Zoopla Property Group – No film
• Innova8™ with Experian Business Information – No film
• Innova8™ with The UK National Census– No film
• Innova8™ to relaunch Accenture Financial Services Innovation
• Innova8™ to launch Wipro Digital Company