Tag: Behavioural Neutrality
Does Your Digital Service Respect Your Customer’s Attention?
Every organisation wants attention. Without attention, customers cannot discover a product. They cannot understand an offer. They cannot use a… read more Does Your Digital Service Respect Your Customer’s Attention?
When Does Customer Engagement Become Customer Engineering?
Every organisation wants customers to engage. That seems entirely reasonable. We want people to: Use the service. Find what they… read more When Does Customer Engagement Become Customer Engineering?
What If My Customer’s Behaviour Wasn’t Part of My Business Model
For much of the digital economy, the customer relationship has expanded far beyond the original transaction. Someone buys something. But… read more What If My Customer’s Behaviour Wasn’t Part of My Business Model
The Vision Building a Third-Party Ecosystem on ICCA
Most digital platforms think about ecosystems in terms of access. They provide APIs, developer accounts, application marketplaces and integration frameworks…. read more The Vision Building a Third-Party Ecosystem on ICCA