What If My Customer’s Behaviour Wasn’t Part of My Business Model
For much of the digital economy, the customer relationship has expanded far beyond the original transaction. Someone buys something. But the interaction also creates information. What they looked at. What they ignored. What they bought before. How often they return….
The Vision Building a Third-Party Ecosystem on ICCA
Most digital platforms think about ecosystems in terms of access. They provide APIs, developer accounts, application marketplaces and integration frameworks. Third parties are invited inside the platform and are progressively granted access to users, identities, data and behavioural information. All…