Tag: Behavioural Profiling
Would You Still Collect the Data If You Could Not Use It?
Most organisations collect data for perfectly reasonable reasons. To improve the service. To understand customers. To personalise experiences. To measure… read more Would You Still Collect the Data If You Could Not Use It?
Who Has the Power in a Digital Relationship?
You open an application. You search for something. You read something. You buy something. You talk to someone. Then you… read more Who Has the Power in a Digital Relationship?
What Happens When Data Stops Being Strategic Power?
For years, organisations and governments have treated data as a strategic asset. More information creates greater insight. Greater insight improves… read more What Happens When Data Stops Being Strategic Power?
What If My Customer’s Behaviour Wasn’t Part of My Business Model
For much of the digital economy, the customer relationship has expanded far beyond the original transaction. Someone buys something. But… read more What If My Customer’s Behaviour Wasn’t Part of My Business Model