Category: Better Business

What If Watching Me Had No Commercial Value?
Posted in Better Business

What If Watching Me Had No Commercial Value?

Most organisations don’t set out to create surveillance systems. They set out to understand customers. What do people want? What… read more What If Watching Me Had No Commercial Value?

What If Knowing Less About Me Was Better for Business?
Posted in Better Business Business Management Business Transformation Digital Transformation e-Commerce

What If Knowing Less About Me Was Better for Business?

For decades, digital business has been moving in one direction. Know more about the customer. Collect more data. Build richer… read more What If Knowing Less About Me Was Better for Business?