Tag: Customer Engagement

Every organisation wants attention. Without attention, customers cannot discover a product. They cannot understand an offer. They cannot use a… read more Does Your Digital Service Respect Your Customer’s Attention?

Every organisation wants customers to engage. That seems entirely reasonable. We want people to: Use the service. Find what they… read more When Does Customer Engagement Become Customer Engineering?

It should be clear by now to observers of how businesses who are being successful are changing. For them IoT… read more #IoT #Products for the IoT #Economy, its all about #Productization