Category: IoT

Imagine If The Way We Now Live Became Redundant

by adminCustomer experience / Human Centred Design (HCD) / IoT / Thought Leadership / Ubi Codebase / UbiNET / User Experience (UX)

Ari Abraham from Philosophie Group Inc. Santa Monica, California talks to Karl Smith, a consultant, and innovator who has said in the past “My desire was not to build things that humans already do but to find out how technology could evolve our human experience.” Ari and Karl dig into some of his wins, his fails, and the adventure of having a storied history of projects all centered around the human experience.

In the first part of this interview Karl describes some successes some failures giving examples from projects he has worked on.

In the second part of the interview Karl Smith describes some of the use cases for UbiNET. The first implementation of UbiNET should be in FMCG with a focus on product lifecycle (creation to recycling) management, removal of the grey product economy (no more fake products of any kind). In the second version UbiNET becomes a transaction system with a daily mutating encryption to uniquely identify buyer and products. http://ubi-net.us/

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UbiNET Smart Living

by adminIoT / IoT Ecosystem / Press Release / Smart Living / UbiNET

The UbiNET platform is a unified framework that considers all aspects of future living and is intended to deliver solutions that move humanity on from dealing with mundane transactional activities into Smart Living where these transactions are secondary to their benefits. The system provides absolute identity of everything, absolute ownership and absolute value.

Below are several use cases;

Ownership – when an item is purchased it becomes added to several new ecosystems through its embedded micro sensor; individual, family, community, state and nation.

While it may be considered that as resources become more scarce ownership will become much reduced and shared resources more common, even including telecommunication devices as profile identities become portable ownership will continue to be a focus for some time. The adoption, usage and recycling of material and energy of every item will become more and more critical to the world.

Recycling – an item lifecycle is monitored from creation to recycling, items that are not recycled retain a relationship with their last individual owner or other structure like business/organisation.

Unfortunately the notion of law is for some an imposition on them rather than the glue of society where they consider their choice to be destructive a right, it’s not. Rights are created by societies and their boundaries agreed in societies underwritten by laws and law enforcement. The UbiNET platform is agnostic on by who and how societies laws are enforced only that citizens should be accountable for their actions to the society they live in and affect. One key accountability is recycling and the full lifecycle of products. While this may seem invasive its already highly common for consumers to give this data to stores as part of the purchase transaction where they are rewarded with point. The stores in turn utilise this data for product manufactures and to understand store dynamics.

Identity and Value – items that are not recognized as being part of an ecosystem may not join one. Without full lifecycle data, the item will be considered to have no value, fraudulent or stolen.

Absolute identity of items creates huge value to consumers and businesses alike, it removes all fake goods from the supply chain and establishes brand and product trust. For business the benefits are clear by removing fake products that damage their brands or create a risk to consumers. Many people will think of handbags with this, yes but what about fake airplane parts or baby milk? While these items can be traced, businesses who make them can also be traced.

By using an inverse data analysis, a home or other place can detect a person that has no recognizable items and consider them a threat. They will not be allowed access and become the focus of Law Enforcement.

Personal and family security continue to me a major issue, the absolute identity of everything will also include people (concerned about human right read on). The right to be anonymous has never existed in any society. Since the 1950’s governments have focused on identifying its citizens, the difference with UbiNET is it identifies everyone. It does this through the micro sensors embedded in everyones clothing which will be different each day (we can’t share how this works for obvious reasons) and our twin AI blockchain. Suffice to say the UbiNET creates a proactive security net over the areas in which it is deployed.

Usage – two items in common use are guns and bullets, although an advanced sensor would be required is would be possible to create zones where bullets would not fire from guns as UbiNET would instruct the bullet to fail. There are a number of complexities around this use case, however given the complexity of building bullets even self-loader ammunition can have sensors added to the ignition cap.

This last use case involves Generation 2 of sensors, which we have not even started designing yet however the concept is sound based upon the deployment of UbiNET.

The above use cases are just the start, we already have financial services and medical use cases not listed which will be in our white paper for our crowdfunding launch of ThingCoin see ThingCoin as a SAFT release schedule now in tranche 1.

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#UbiNET twin #AI #Blockchain with mutating #security #algorithm

by admin5G / Artificial Intelligence / Blockchain / IoT / Ubi CodebaseLeave a Comment on #UbiNET twin #AI #Blockchain with mutating #security #algorithm

UbiNET platform architecture is built on two key components;

  • a twin blockchain written in an AI codebase called Ubi developed specifically for UbiNET
  • a mutating security algorithm derived from the unique platform functional architecture

By interlinking the security algorithm derived from every transaction only the next ordered AI blockchain knows what the structure of an acceptable contract is.

More to follow…….

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#UbiNET Inc. expands into Florida to deliver #UbiNETPlatform

by admin5G / Blockchain / IoT / IoT Business / thingcoin / UbiNETLeave a Comment on #UbiNET Inc. expands into Florida to deliver #UbiNETPlatform

UbiNET Inc. has recently opened it’s start up office in #StPetersburg, #Florida. The company expects to launch it’s first #funding round #VC in 2018 as the technology to deliver the #UbiNETPlatform reaches maturity in 2020 with #5G and #RuralBroadband creating a full access society and all but eliminating the #DigitalDivide.

http://ubi-net.us/ubinet-inc-expands-into-florida/

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#Huawei works to end the #digitaldivide by #recycling #infrastructure for #rural #ultrabroadband

by adminDigital Key Opinion Leader / Digital Transformation / Smart Living / UbiNET / Ultra Broandband

I attend a great deal of meetings all over the world and yes it does cost a fortune but feeding your mind with innovation and insight has yet to be virtualised to the point where a face to face meeting is not preferable to using web technologies. So it is from the #UBBF2017 event supported by The United Nations (Digital Human Rights) and Huawei that following information comes from.

UN transforming the world

Digital Human Rights

Being unconnected in a world moving from physical to virtual affects a great deal of people in fact 3.9 Billion people world wide have no digital connection.

  • Africa 716 million people
  • Arab States 229 million people
  • Asia & Pacific 2.4 billion people
  • CIS 93 million people
  • Europe131 million people
  • Americas 349 million people

Worse there are also whole communities of people in supposedly advanced countries who have been left behind because the cost of involving them has been deemed too high. For example in the USA, England, Wales and Scotland whole communities lack the ability to download and upload at the speeds needed to enable digital business and so are discriminated against based upon their geography. The UN has created 5 recommendations to achieve “Broadband for All”

5 UN Recommendations

Huawei Recycle Infrastructure for Rural Broadband

The thinking is incredible really and that’s what standards out. Instead of forcing the world to buy more stuff Huawei have done some #SmartThinking for #SmartLiving and employed wave slicing in conductive cables (Vectoring) as a way to deliver Ultra Broadband using existing electrical infrastructure to towns and villages, who then from a central location install a local fibre optic system.

Huawei have done some #SmartThinking for #SmartLiving

Case Study SIRO

SIRO is Ireland’s new National Telecoms Infrastructure brought to you by ESB and Vodafone and has recently.

Digital Divide in Ireland

SIRO is the only network in Ireland that uses the existing electricity network to provide 100% fibre broadband directly into your home or business, enabling speeds of 1 gigabit per second.

SIRO Network has a grand ambition, SIRO and Huawei Successfully Trial 10 Gigabit Broadband in Ireland

SIRO and global ICT leader, Huawei have successfully showcased the power of Ireland’s first 100% fibre-optic broadband network by testing a technology known as XGS-PON on SIRO’s 100% fibre-optic network, delivering speeds of up to 10 Gigabits per second. This technology is the roadmap of SIRO services, which will future proof Ireland broadband requirements for generations.

https://youtu.be/cyrv-AfN4lw

Digital Key Opinion Leaders

All in all #UBBF2017 was a highly insightful the link below has a Huawei website page with a film that given the opinion of the event by Digital KOL’s http://www.huawei.com/en/events/ubbf2017/opinions-and-impressions-from-ubbf2017 

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Founder and Thought Leader

by adminArtificial Intelligence / Human Centred Design (HCD) / Karl Smith / Press Release / User Experience (UX)

Karl Smith is a Founder and Director of The Human-Centered Design Society which is directly involved in central government policy in The House of Commons and The House of Lords through a number of committees including Associate Parliamentary Group for Design and Innovation. The British Computer Society has acknowledged him for his contribution to User Experience as a discipline with a Fellowship – FBCS.

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#DigitalBusiness and #AI should use Hegelian Logic to find very different and valuable customer insights

by adminAnalytics / Artificial Intelligence / Business Management / Smart LivingLeave a Comment on #DigitalBusiness and #AI should use Hegelian Logic to find very different and valuable customer insights

There is a continuous drive for human to be more like machines, but the problem is they are not. No matter how well a business or product message is crafted everyone that hears it, hears it differently. They hear it according to their experiences, their knowledge and this is why mass market media exists in the hope of shooting wide and attracting some part of peoples attentions and thinking patterns.

Humans should be Logical, but they are not

In this generation AI will have a huge impact, however machines work in an absolute form of Socratic Logic which is not how humans think. Science has a huge responsibility here, as it has pushed an absolute notion of things and people. Machines can’t rebel over this imposition but humans can and do.

Socratic Logic, is used to program machines and is based on asking and answering questions to stimulate critical thinking and to draw out ideas and underlying presumptions. It often involves a discussion in which the defense of one point of view is questioned; one participant may lead another to contradict themselves in some way, thus weakening the defender’s point.

Hegelian dialectic, usually presented in a threefold manner thesis, antithesis, synthesis while there appears to be a huge debate over the origins of this logical form I first read it in Georg Wilhelm Friedrich Hegel work and adopted it there. I use Hegelian Logic in understanding human behaviour, customer journeys, customer experience and future proofing digital and engagement strategy.

Humans start with a proposition called a Thesis

The Thesis is the idea or concept, for example people should choose our company because they get the best service.

Hegelian Logic users establish a negation of that thesis called the antithesis

The Antithesis is the opposite idea or concept, for example people don’t choose our company because they get the worst service.

Hegelian Logic users define a synthesis whereby the two conflicting ideas are reconciled to form a new proposition

The Synthesis is the new proposition, for example people should choose our company because we give them the service they desire.

So that is a good play on using the method, but why is it important?

How can Hegelian Logic change Business and Customer interactions, expectation and value stream engagement?

Hegelian Logic should be applied to everything.

For example there is a little known activity in data analytics call outlier removal. An outlier is data that does not fit the expected or desired outcome because data analytics uses Socratic Logic it is fine to remove these out of the main thesis data. If a Business was to apply Hegelian Logic to customer experience data they would find very different and valuable insights into behaviour that both lags behind a target state but that also leads into the next level of engagement and value. This highly valuable data is routinely removed because it does not fit the Socratic Logic methods used as industry practice.

Instead of finding out what has happened in business why not find out where the market is going based on actual data already within business systems? Effort vs. Reward many companies are unsure of how to take advantage of the data they already have and are expecting AI to make that step for them. Unfortunately as long as data cleansing removes Outliers, AI will never access Antithesis data and never give true insights or reach it true value.

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#UX #IoT and #Blockchain with #KarlSmith of Paradigm Interactions Inc

by adminBlockchain / IoT / IoT Ecosystem / User Experience (UX)Leave a Comment on #UX #IoT and #Blockchain with #KarlSmith of Paradigm Interactions Inc

, , and with Karl Smith of Paradigm Interactions Inc.

Karl Smith is an inventor of open network UbiNET which he has patented and a holistic transformation consultant more involved with how humans have to deal with technology than the technology itself. Karl Smith is also former Global Head of Mobility User Experience at Accenture and Partner (founder), Global Head of Digital Design at Wipro Digital, current Chairman of the Human Centered Design Society and has relaunched or launched Design as a USP in several global enterprises.

Karl has always been fascinated by how technology can augment the lives of humans, his desire was not to build things that humans already do but to find out how technology could evolve all human experience. He is still looking for the Gene Roddenberry future today where humanity pulls together and projects all of us the next stage of evolution. Transformation is at core of this evolution; he’s highly engaged in Ubiquity or the IoT as it is a gateway point.

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#SmartTechnologies to #SmartLiving

by adminDisruptive innovation / Innovation / IoT / IoT Ecosystem / Situational awareness / Smart LivingLeave a Comment on #SmartTechnologies to #SmartLiving

Trajectory from Smart Technologies to IoT Ecosystem and on to Smart Living

Something few people have grasped yet is that to get from Smart Technologies to IoT and on to Smart Living (Ubiquity) is a progression, not just in sensors, networks and device thinking, but also in ecosystem and task appraisal (to discern if they are even relevant not just the form of them) thinking. As with every other revolution not only does time and people change the meaning of the revolution they also change the trajectory.

At the Global 5G Test Summit at MWC17 in Barcelona the panel was asked what services will 5G bring, extend or establish as the killer services, quite rightly the panel answered that the key services of 4G were not known until the network capability was in place and they evolved by adoption, not by strategy alone.

Three Stages of IoT Evolution

IoT Smart Technologies, #IoT1

Smart Technologies relates to limited networks of control actions, sensors and rules setting devices around a small number of tasks, specific locations or limited markets. They can be added to relatively easily but ultimately can’t manage a whole ecosystem, without replacement. An example would be managing home based utilities; there are already many systems that manage, heating, lighting and security in one system. These systems don’t manage the whole home and all the tasks in a home, so don’t manage the Home Ecosystem. They are also restricted to non complex tasks that that have binary or stepped rules for controlling tasks. For example setting the heating times, temperature, managing lighting, responding to a proximity alert for security, that can be locally or remotely set and observed.

IoT Closed Ecosystems, #IoT2

Closed Ecosystem IoT relates to a fully integrated system of several types of network including machine to machine M2M, machine to human M2H and machine to data system M2D through an application gateway. Additionally these networks provide pre-connected and situational relationships dependent upon tasks, locations and users. An example would be a Home Ecosystem, again as this is the most likely location to get investment at this point in human society.

All possible actions and interactions within a home, including disallow rules (security and safety), policies related to sensors and personal ecosystems are defined and can be added to by users with the correct rights (on matters of safety for example only Parents would have the rights to set safety rules). Every sensor device (item group made from many items with a micro sensor), task (with an outcome) and activity (outcome not essential), item (everything not an item group or a device) can be included in the ecosystem. Personal ecosystems (personal avatar plus id, agenda, voice print, payment), location ecosystems (kitchen, living room, garden etc.) and an Adoption / Attribution Ecosystem (to manage purchase, transit and adoption).

An example of a task would be, an item group close to arrival (washing machine), then arrives, the Home Ecosystem advises a Parent Ecosystem of arrival through audible or voice alert, the Parent working in the garden greets the delivery vocally while remaining in current location and opens the door. The delivery staff enter the property, confirm they are fitting the item group, when it is connected the House Ecosystem sends a request to the Parent Ecosystem, “diagnostics good, adopt?” the Parent says “Adopt”, the House add the item group to the Kitchen and Parent ecosystems and the the House Ecosystem “Owned, Working, Value” and updates the Insurance provider, the fitters get a message Adopted and then leave. The Parent rates their service. While this is a simplified view and there are several other M2M processes that happen it shows that a closed Home Ecosystem enables the simplification of process and the ability for remote management of otherwise time consuming and stressful tasks.

IoT Smart Living, Open Ecosystems, UbiNET #IoT3

Open Ecosystem IoT is an evolution of IoT2 that enables an end to end lifecycle management of all items and item groups from material, through creation, use, disposal and recycling. It is not vested in Home only but also in Communities, States, Nations, Internationally and at Planet Level. It fundamentally changes our interactions, behaviors and relationship to work, institutions like banks and security.

#SmartLiving Payment Scenario – while having a coffee with a friend in their house a person sees a nice bowl and says, ‘buy bowl’. Their personal network checks the area and finds three bowls (items), it asks ‘white bowl’ the person says ‘Yes’ the bowl is ordered based upon the person’s personal preference which could be Speed, Price, Color or anything else, for this scenario it’s Speed the Protocol locates the nearest supplier and orders it for immediate delivery. The person carries on chatting and the bowel is delivered to their home and is waiting for when they get home. Payment is automated, they unpack look at the bowel and say, ‘Great Condition’ and feedback allocated is allocated to the carrier, the product and the supplier.

#SmartLiving Recycling Scenario – an item lifecycle is monitored from creation to recycling items that are not recycled retain a relationship with their last individual or other (structure like business or organisation) if should be but not recycled that relationship informs state and national law enforcement.

#SmartLiving Ownership Scenario – when an item is purchased it becomes added to several new ecosystems, individual, family, community, state and nation (if bought outside individual’s country of origin) advising national law enforcement of their status.

#SmartLiving Advance Security Scenario – items that are not recognized as being part of an ecosystem may not join one. Without full lifecycle data, the item will be considered to have no value, fraudulent or stolen. By using an inverse data analysis, a home or other place can detect a person that has no recognizable items and consider them a threat. They will not be allowed access and become the focus of Law Enforcement.

UbiNET Copyright © 2006 Paradigm Interactions Inc.

UbiNET is the Paradigm Interactions Inc. test platform also called Project Charlemagne using 5G and 6G concept where we are building scenarios for IoT3, linking blockchain, sensors and artificial intelligence, which forms the bases of the Open Network Ecosystem Protocol, patent.

Related Articles on Paradigm Interactions

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#Pervasive #UX and the next Human Revolution

by adminIoT / IoT Ecosystem / Pervasive UX / Situational awareness / Smart Living / User Experience (UX)Leave a Comment on #Pervasive #UX and the next Human Revolution

Pervasive UX #pUX an evolutionary UX that enables (#ubiquitous) #Open #IoT #Ecosystems through Human Centered Design #HCD

Talk Proposal:

This talk is about the need for UX to dig deeper into its core capabilities to facilitate Smart Living and true Ubiquity in the form of Open IoT Ecosystems.

 Pervasive UX is contextual responds to eye movement, hand gestures and voice

While for many recent joiners to the UX profession Open IoT Ecosystems are a daunting proposition, to those with both understanding and experience of the evolution of UX they are an opportunity to return to core values and the eminence of our profession.

UX and CX are the same thing, UX created CX as there was a drift in the mainstream away from data science towards visual UI’s. User Centered Design (UCD) was renamed Human Centered Design (HCD) in 2010 and are the same thing, a framework not a method for a wide array of professional practitioners and clients.

In this talk, Karl Smith with briefly describe the evolution of UX and the core competencies required to facilitate the next human revolution through Pervasive UX.

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#Smart #Business is #Smarter not locating to a #SmartCity

by adminIoT / IoT Ecosystem / Private investment / Smart Living / Venture CapitalLeave a Comment on #Smart #Business is #Smarter not locating to a #SmartCity

Lets not building Smart Cities, lets Live Smart instead

Just as humanity is starting to deal with business processes that should never have been digitized we might also consider the huge waste in making Smart Cities when we no longer need cities.

Watching humanity evolve in retrospect it is easy to spot the errors and poor judgement, but humanity is on the cusp of a revolution so profound it calls into question the structure of our societies.

Why do we need Cities?

Think for a moment, why do we need cities? They create centralization of people and resources however they also drive costs as often space is insufficient for demand. There is a huge dependency on the need for workspace, shops and local living accommodation.

In a Smart Economy with people engaged in Smart Living people rely on digital communications not face to face engagements. Unless direct physical contact with another person is required for your job you don’t need to be physically present. Most work can be distributed to multiple locations across the planet. Even specialist surgeons can now work remotely and have been doing so for some time, even surgery can now be done through a physical / virtual interface.

What about the time of Day?

Time is a construct, instead on narrow thinking around working day, working time is more productive.

Preparation for Smart Business

The assertion “Lets not building Smart Cities, lets Live Smart instead” is completely correct however the preparation to deal with this change and timeline are another matter. There is also geographies and infrastructure to consider.

Working from Home

Corporations who are already seeking to reduce or remove their huge overheads and dependency upon city office space are offering their staff the ability to work from home and have done for some time. The natural extension to this is the end to centralization completely. This represents a complex issue for Enterprises as they also tend to have large property portfolios maintained in their Enterprise Treasury Assets. While divestment strategies are being established, there are huge risks for those who have not understood that over time the resell value will crash, making city office property worthless.

Working from the World

There are significant problems in the structuring of the world due to notions of status, long held wealth and existing infrastructure. Working from the world will be a lot harder than working from countries that have large investments in infrastructure, hence cities will still exist, becoming an indication of old thinking and technology poverty.

Summary

The cost of creating Smart Cities is huge and relates to infrastructure for jobs and services that won’t be required in the mid term, they will not make a profit and may even not cover their cost of creation and installation. The Smart solution is a distributed model not a centralized one. Creating these types of services takes a huge investment and without the confirmation of a captive customer base, it should be interesting to see how capital can be raised and who will take this risk.

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#Situational #Awareness #Shopping

by adminDigital Transformation / ecommerce / IoT Design / IoT Ecosystem / Shopping1 Comment on #Situational #Awareness #Shopping

#Situational #Awareness #Shopping

Consider, currently we see things we want to buy through advertising or by seeing it in films or when around other people or places.

Why not; while having a coffee with a friend in their house you see a nice bowl and you say ‘buy bowl’. Your personal IoT ecosystem checks the area and finds three bowls, it asks ‘white bowl’ you say ‘Yes’ the bowl is ordered based upon your personal preference which could be Speed, Price, Colour or anything else, for this scenario it’s Speed it locates the nearest supplier and orders it for immediate delivery. You carry on chatting and the bowel is delivered to your home and waiting for you when you get home. Payment is automated, you unpack look at the bowel and say ‘Great Condition’ feedback allocated.

There are more scenarios in our Open Networking Ecosystem Protocol Patent which will be published soon.

Situational Awareness Shopping #UX

I’m just going to get this out there because there is a great deal of lying going on that IoT does not affect the UX profession and E-Commerce business.

IoT system design does not require UX wireframes as the are no GUI’s

The IoT is a complex ecosystem that not only changes interactions but also removes many of the common processes that have been adopted by people to use technology.

Situational Awareness Shopping #UI

Graphic User Interfaces are not a consideration for the IoT as the interactive methods used to select and buy are no longer through container websites, advertising (as a separate activity), payment gateways or any other existing copy of a shop.

digital versions of shops are irrelevant in a society run through situational awareness.

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Technology Key Opinion Leaders KOL Huawei MWC2017

by adminDigital Strategy / Disruptive innovation / IoT Business / IoT Design / IoT Ecosystem / Karl Smith / Smart Living / User Experience (UX)

What is a Key Opinion Leader?

The concept of KOL’s has been around in the pharmaceutical industry for a while and Elihu Katz in answers the question, “Who is an opinion leader?” One or more of these factors make noteworthy opinion leaders:

  • expression of values
  • professional competence
  • nature of their social network

Opinion leaders are individuals who obtain more media coverage than others and are especially educated on a certain issue. In the jargon of public relations, they are called thought leaders.

Social Media Key Opinion Leaders

So who are these people that can have such impact? I have peoples Twitter names below, the person responsible is @FacingChina for this program @HuaweiTechnologies.

@invinciblesaad (Pakistan), @mrbrown (Singapore), @shaanhaider (Middle East), @craigbrownphd (USA), @shapshak (South Africa), @gbengasesan (Nigeria), @userexperienceu (UK – me), @grattonboy (UK), @grattongirl (UK), @mrthaibox123 (UK), @profkevincurran (UK) @marshacollier (USA) @petershankman (USA) @glengilmore (USA) @scobleizer (USA), @alexpuig (Spain), @cscolari (Spain), @edans (Spain), @tomfgoodwin (UK), @charleneli (USA), @FarrukhNaeem (Middle East) if I’ve missed you off just message me

Being invited to be a Key Opinion Leader

When I was first contacted about attending the Mobile World Congress #MWC17 in Barcelona as a Key Opinion Leader #HuaweiMWC17, I was dubious. I’d never heard of the concept before and I just used social media as a route to test ideas and share information. Going back to my first blogging days I blogged because I had been offered a book deal and I did not want to entomb information in a book but rather wanted it to be freely available. I asked a bit more about it and did a huge amount of research to try and understand the concept.

The idea is quite enlightened, no one (as far as I know) is paid anything by Huawei, it’s a structured but flexible activity with amazing access to insider information including product launches, press briefings and private events. And for that access we are asked just to share what we think is relevant to our audiences. If we want to challenge anything they would like recourse and a chance to inform before we publish, you might say the experience is like being journalists with the same verification processes. Or perhaps

Key opinion leaders are a form of disruptive journalism a move from mass media to targeted media

About the Experience

There can be a pervasive and quite western sense of having arrived when being courted for a thing like being a KOL for the first time, recognition at last! But I find that gifts can be quite fragile, even if your opinion has got you the invite;

humility and flexibility is more valued, in fact it all comes down to attitude

What I found on arrival was a bunch of good hearted but highly focused people. After all, we are all communication people, we all consume huge amounts of complex information and most of us convert it into 140 characters for others to easily consume.

huawei mwc17 KOL

In the picture left to right from the back: @gbengasesan @craigbrownphd @invinciblesaad @userexperienceu me @FarrukhNaeem @shaanhaider (always in motion!) and @mrbrown

That is not to say that these are all Twitter folks, in fact the list includes blogs, Instagram, Facebook, YouTube, LinkedIn, Google+, Periscope and others. There were defiantly super stars present but in fact they were helpful and joyful people not divas in the slightest just really, really good at sharing opinions that resonate. In a world so focused on fame meeting people who are simply great at what they do and have a whole load of fun while doing it is breath of fresh air. Thanks to you all, it was exhausting but also fun.

What I Learned about @HuaweiTechnologies

From my perspective I’m not interested in technology of itself;

I’m interested in what technology can do to augment human existence

So I come at Huawei as an enabler of new dimensions in humanity, it is hardware to a small extent but its actually considerably more, it’s mental model and beyond.

Huawei has been blocked in several markets for economic, cultural and political reasons but they have not accepted this situation instead they have challenged themselves to think in an extensible way, to build infrastructure for services that don’t exist yet, but will fundamentally change the lives of humans. Clouds of CLOUD is fantastical, CloudMetro with open API access in its core it may be intended to enable package creation by Telcos but any decent enterprise architect will see it’s the critical access point for real-time, true ubiquity.

huawei mwc17 clouds to cloud

What most amazes me is just how reserved and understated Huawei has been about the advances it has made, it may be cultural, I know in Northern Europe its seen as crass and rude to say how good you are at something. From what I can see

Huawei has cracked the network side of Smart Living and true ubiquity

with #5G in 2020 humanity will be able to advance more dramatically by 2030 than it did in the last 100 years. Hold on to your seats, this ride will be wild.

About Karl Smith

Karl Smith is an inventor of open network IoT3 UbiNET which he has patented in the USA and a holistic transformation consultant more involved with how humans have to deal with technology than the technology itself.

A former Global Head of Mobility User Experience at Accenture and Partner, Global Head of Digital Design at Wipro Digital, current Chairman of the Human Centered Design Society and has relaunched or launched Design as a USP in six global enterprises.

He has always been fascinated by how technology can augment the lives of humans;

my desire was not to build things that humans already do but to find out how technology could evolve our human experience

He is still looking for the Gene Roddenberry future today where humanity pulls together and projects all of us the the next stage of evolution. Ubiquity or the IoT is a gateway point to that evolution so is highly engaged.

He has been involved in Human Centered Design his entire career from designing operating models, services, products to websites and mobile applications always reverting to the intended users to avoid waste.

At heart I’m an inquisitive person, unashamed of failure provided I learn and by learning continue to find unexpected solutions and delightful experiences for clients and users

Social Media Connections

Commercial Connections

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#Divergent #digital #agenda post-smartphones #Huawei

by adminDisruptive innovation / Innovation / IoT / IoT Ecosystem / Mobile

I’m writing this from the Mobile World Congress in Barcelona as a guest of Huawei.

I don’t do advertising in my writing or public speaking I provide useful and insightful information in the hope that my readers can make use of it. That aside I have discovered something astonishing about Huawei that I think people should be aware of.

Huawei’s Watch 2 has made the leap to independent device and signals the death of smartphones

iWatch ScreenWhen I first saw the specification of the Apple iWatch, I though “what a stupid idea”, “it is just an extension of the iPhone” but having bought one I have found it invaluable to stay surreptitiously appraised of thing without having to view them on my iPhone. It is in fact a great social device and keeps me out of trouble with friends and family because I am “always connected and always on”.

hauwie watch 2Conversely Huawei’s Watch 2 is a fundamentally different proposition. I’m not going to talk about the aesthetics, screen size or even battery life they are not the killer components, although battery life was heavily mentioned.

Huawei’s Watch 2 is evolutionary because it’s an independent device, it accepts a SIM becoming your phone, it plays music and offers a payment gateway essentially it removes the need for a smart phone completely. This is the first real step towards Ubiquity and Smart Living because it changes a major physical interaction of holding a device into a personal yet non-invasive ecosystem were the device works in the background.

Paul Scanlon, President of Business & Network Consulting, Huawei

In another session Paul Scanlon, President of Business & Network Consulting, Huawei said.

well we have to think post smartphones

which is a clear indication of strategic thinking around the next two steps in a service led, ubiquitous ecosystem strategy.

Completing this strategy Huawei have launched CloudMetro an integrated Cloud based potentially ubiquitous ecosystem.

Hauwei network cloud engine

The following film was live streamed from the event today (it’s in Chinese but Q&A is in Chinese and English) https://www.periscope.tv/UserExperienceU/1yNxaPRlyRvJj?t=30s

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#Paradigm #Interactions #Venture #Capital Buyout Declined

by adminBusiness Transformation / Digital Transformation / IoT / IoT Ecosystem / News

The company that I am a CEO of in the United States of America, Paradigm Interactions Inc. has just issued the following press release;

To confirm Paradigm Interactions Inc. has been contacted by a New York City, Venture Capital company regarding investment, a defacto buyout.

At this time we have declined

Paradigm Interactions Inc. is involved the next generation post smart device internet as part of it’s project Charlemagne and based upon our Open Networking Ecosystem Protocol Patent until this project is completed in 2017 we are not considering any offers.

We said no, because it was a significantly under valued offer, given the IoT and Blockchain US Patents we are working on, still I was not aware we were even on anyones list yet. The yearly value of the market represented by our Open Networking Ecosystem Protocol (ONEP) patent in just the USA is estimated to be worth $100,000,000,000.

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#Open #Networking #Ecosystem #Protocol #Patent

by adminBlockchain / Disruptive innovation / Information Architecture IA / IoT / IoT Ecosystem / Karl Smith / Smart Living1 Comment on #Open #Networking #Ecosystem #Protocol #Patent

While everyone else has been focused on selling the dream of ubiquity Paradigm Interactions Inc. has been working on a protocol to make it a reality. In essence the protocol is about;

A method of defining an organic or inorganic items right to access local networks, be found, used and to record its lifecycle to a distributed linear data system.

The talk below discusses the bases of a US Patent for an Open Networking Ecosystem Protocol conceived by Karl Smith and patented by Paradigm Interactions in 2016.

It’s really important to understand the #KingsNewClothes of Technology the #IoT.

Scenario 1 – Situational Awareness Shopping IoT3 UbiNET

A description of what the IoT will be when it exists by Karl Smith part of the IoT Design Principals talk with Thom Heslop and Karen Smith. Effectively this is an #IoT of all #IoA secured with #blockchain through an information schema and business ecosystem defined by Karl Smith.

An audio version of the talk is here;

In the first instance we will be using it for a retail platform after that an insurance platform is planned ultimately this system can pervade all of society.

 

 

This blog has been verified by Rise: Rcfa14c2287f9322c58ee67bf00b7382e
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#IoT People in #London

by adminIoT / IoT Business / IoT Design / IoT Ecosystem

#IoT People in #London

So I’m putting this list together of some really smart people I’ve come across recently as we all work towards making the open IoT a reality.

  1. Michael Bayler, Founder and Director, understands the true impact of IoT and aids clients prepare – Independent Consultant
  2. Erik Staaf, Managing Director at IOT-as-a-Service.com, what set him apart is he has actual case studies – Independent Consultant
  3. George Achillias, Digital Anthropologist, he understands the technology without driving clients to specific suppliers – Wipro Digital
  4. Karl Smith, CEO Paradigm Interactions, author and futurist, building a retail IoT test platform with 20% totally newly invented technology – Independent Consultant
  5. Brendan Mislin, Managing Director, total genius years ahead of the time – Accenture
  6. Jon Pearson, Co-founder & Director, an innovator involved in FinTech – Deutsche Bank
  7. Olena Kaplan, Senior Analyst, an innovator involved in HealthTech – Beecham Research
  8. Windahl Finnigan, design, research, strategy & innovation consultant, an innovator looking at the end to end experience – Independent Consultant
  9. Pete Trainor, Author, Speaker, Director of Human Focused Digital, an innovator looking at the end to end experience – Independent Consultant
  10. Nigel Willson, Global Strategist, involved in helping customers digitally disrupt and transform – Microsoft

This is a personal list and not exhaustive.

Independent Consultant can easily provide services, others work Client side for in-house teams or for Global Consultancies.

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#Alive and Present #Everywhere open #IoT3 Ecosystems #SmartLiving

by adminIoT Business / IoT Ecosystem / Smart Living

Introduction

The IoT is a much marketed term as the future of all things;

the IoT is interconnected landscape of life experiences and transactions

What is the IoT, how is it intended to work and how does that relate to how it currently works. What are the real business opportunities and how will they be measured as a success? How can your business gain an advantage or benefit? Finally, are there any risks associated with the IoT, either foreseen or not and how might they be mitigated?

What is the IoT and where does it come from?

The IoT is problematic as a description for Ubiquity a concept that has been around for a long time.

Ubiquity is a synonym for omnipresence, the property of being present everywhere

Defence Ubiquity

The technology that underpins ubiquity comes from defence, specifically battlefield command and control (CnC) and has been evolving since the second world war. At that time, it was essential to coordinate and protect allied forces during the war. This strategic view of the battlefield as it changed was provided first through telephone communications (easily intercepted), radio communications (also easily intercepted) and then later RADAR (Radio Detection and Ranging).

The second part of the technology that underpins ubiquity is security, the interception of communications in the second world war made it essential to provide proof of authenticity and to encode or encrypt important messages. While this was a common practice off the battlefield by people with the time to do this, the speed of change and the danger on the battlefield made this impossible, although the USA did use native american indian code talkers this security was not embedded across all battlefields as it had also been used in the World War I but German anthropologists had attempted to learn the languages.

Post the second world war, beacon technology (encrypted identifiers) with satellite uplinks provided oversight on large assets. However, until beacons could be miniaturised while maintaining a secure satellite uplink true battlefield ubiquity could not exist. This problem was overcome during the 1990’s enabling complex CnC of navy task groups, air forces, missiles, ground force vehicles and individual soldiers. The defence industry now has access to a fully ubiquitous battlefield command and control system, however it is still controlled by human choice based upon interpretation of sometimes confusing data. This interpretation and ownership of Meaning still resides with human control.

What is the IoT now and what will it become?

Commercial Ubiquity

The IoT is a stepping stone to Ubiquity. The commercialisation of ubiquity has been going on for a long time. It has included white goods requesting a service without customer involvement to fridges asking for milk, cars contacting the garage and customers monitoring their devices remotely.

However, it is yet to deliver the promise of true ubiquitous ecosystems talking to each other and creating a ubiquitous living environment by augmenting human existence, through simplification and service revolution.

Ubiquity is a network of negotiated connections, contracts with policies and attributes that are always present and open

In ubiquity the CIO once again comes to the forefront of the information exchange, management and security around products, services and things as they don’t require marketing to acquire each other’s benefits.

In open IoT Ecosystems there is an emergent human cognition language

This is devoid of the current marketing paradigm of using images to entice rather

Open IoT Ecosystems focus people on avatars in a new and more disruptive way

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#Situational #awareness drives open #IoT #Ecosystems not #visual #interfaces

by adminIoT Business / IoT Design / IoT Ecosystem / Situational awareness

The foundation for this thinking goes back to a notion of the ‘social life of things’. If things themselves exist and have a number of trajectories and states then those things also potentially have accessible and useful human touch points in the IoT.

Much of the interactions we humans have become used to are in fact simple touch-points to hidden and complex interactions within dispersed and non-interlinked (at the core) technology systems. This simplification process of creating a directed visual presentation layer enables us to maintain a simplified mental model around our interactions. However in IoT technologies the additional integration of voice, touch and thought require a full understanding of the primary cognitive models for each IoT device and an associated and integrated cognitive model, possible clashes or drop outs and load descriptions (for each constantly changing eco-system) by Thing and Cognitive Group. Only then can an interface be defined.

Situational networks with IoT devices services and humans

Situational networks with IoT devices services and humans

Above is a visual description of a set of Things available with a person walking through them projecting themselves, a simple human journey. However working in a local model gets the notion of Things and Cognitive Groups across. Each colour group represents a Thing, attempting to get our attention, each Thing does something different, a different set of interactions, activities, behaviours and outcomes. They can talk to each other or ignore each other. The person traversing the real world and IoT ecosystem walks through several fields of interaction, each time they enter a new field it communicates to them, availability, interaction, messaging (branding, cries for attention, warnings etc.). The first position P1 three touch-points seek engagement, by P2 it’s six touch-points, in P3 five touch-points seeking engagement.

There is no requirement for visual interfaces, in fact audio, smell or touch (vibration or texture) are more likely and in fact desirable to create the ambience for localised interaction and mental association.

Further the current cognitive models associated with the digital existence of tangibles may need to be reconsidered in the context of the IoT as it amalgamates previously separate constructs. It could simply be that the detailed component view we have constructed around daily interactions is no longer valid and we can simplify not only our interactive behaviour but also our descriptors by moving them to high level (directional and instructional avatar) understood constructs rather than the detailed process models we tend to use to live.

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#IoT #Products for the IoT #Economy, its all about #Productization

by adminIoT / IoT Business / IoT Ecosystem

It should be clear by now to observers of how businesses who are being successful are changing. For them IoT is not just another name for Technology or a Delivery Channel but it is a Pervasive Customer Engagement Productization.

As Technologies come and go, Customers are eternal

What is an IoT Product?

An IoT Product is not the envelope, like a website, app or another container, but the thing that is purchased, transferred or acquired. An IoT Product is pervasive (accessible anywhere on any device, platform and mental model) and modular, designed to be portable, while maintaining all the associated complex information, languages and cultural context, findability, regulatory compliance and trace route for quality, feedback and development.

A IoT Product is the virtualisation of DATA that describes the product uniquely (SELF), its history (LIFE) and ecosystem contracts and policies (USAGE)

Where does an IoT Product live?

An IoT Product comes from an IoT Product Ecosystem that has both directly related bolt-on and ancillary upgrades and other domain related tangible and intangible Products and Services.

How do Businesses get IoT Products?

IoT Products are created by responding to clear signals from people in the market.

IoT Products don’t invent themselves

Creating IoT Products in unqualified hands means someone tells you an idea, you pay for it, they walk away and then you change the KPI’s because the idea you bought has no foundations and does not deliver to your business goals and objectives.

IoT Products always have a value model, ROI model a planned life and death built in

Though not always evident when first launched to the customers an IoT Product will have planned financial or gain attributes. They will be easily acquired by their intended customers and be desirable by others.

IoT products are often found through Big Data projects in a data exchange between different business seeking to extend the value of their current data. These Big Data projects drive huge profits not relative to start-up costs but gained by market capture.

Who creates IoT Products?

There are two aspects of creating an IoT Product, the Product Ecosystem and the IoT Product, which are combined in IoT Productization.

I usually just provide information, but this time, if your looking for IoT Productization please contact me or this skill.

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#IoT #Ecosystems require #Ontologies of your #Products and #Services

by adminIoT / IoT Design

Products and services associated with the IoT currently operate in closed ecosystems like Home Automation, in effect, they are simply networked products with linking software. Part machine to machine (M2M) and part human to machine or machine to human (H2M setup and observation and M2H alerts).

The IoT is an open ecosystem, made up of billions of product, services and people ecosystems.

While many people will associate an ontology with a website, software or information system, the key factor in IoT products or services is;

  • Information uniqueness
  • Information parity
  • Information exchange policies

IoT products and services also require

  • Governance frameworks
  • Security frameworks
  • Privacy/data storage frameworks

An ontology is a formal naming and definition of the types, properties, and interrelationships of the entities that really or fundamentally exist for a particular domain.

In order to digitize products and services for the IoT an open network, they are required to fit into several types of ontology including;

  • Global ontologies
  • Domain ontologies
  • Geographic ontologies

IoT digital productization

If you’re looking for advice on how your products or services can be made ready for the IoT please contact me.

About the Author

Karl Smith is Computer Scientist or as he describes himself a Creative Scientist. He has worked as an Instructional Designer, Information Architect, Innovator, User Experience Architect and Human Centered Design Consultant. He is also an entrepreneur, founder and director, CIO, CXO involved in startups, offering development, capability building (recruitment), global business development and global program management.

Karl Smith is an acknowledged leader in the field of Human Centred Design, User Experience and Usability and has been honoured with a Fellowship by the British Computer Society. He is also the Founder of several organisations including The User Centered Design Society in the UK.

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#Open #IoT with #Blockchain #AI and #BigData

by adminArtificial Intelligence / Future / IoT / IoT Design / IoT standard

Ubiquity (IoT) does not exist yet

There will be many people who will say it does exist and has working technologies, hardware and software.

The IoT is not a closed ecosystem related to one task or feature set like Home Management, but an open ecosystem

It’s very interesting to watch so much activity around selling the dream of the IoT when it does not exist yet. There are closed networks for battlefield CnC, managing device servicing and even consumer home automation. But these are all still structured around closed networks and don’t deliver the power or prosperity associated with the IoT. It would be better for businesses to sort out critical unique identification issues around their products and services to stage their data ready for conversion into IoT Products and IoT Services before playing at the bleeding edge of technology.

It is a common error in thinking to focus on closed system devices/products as the IoT (Ubiquity) however these are just stepping stones. However like Betamax or Nokia the best product or system does not always have longevity regardless of the hype. While devices are used to get across the point of various types of connections and networks being accessed they are no more than sensors and beacons in networks that follow old thinking. More importantly in a full implementation of the concept of Ubiquity (often described as the IoT) personal devices and networks may not even be owned anymore. The ownership of devices ceases to be important if you can own your IoT identity, can verify it and establish your own ecosystem of assets in Blockchain. The ownership of networks are a limiting factor on standardization, cost reduction and service access.

IoT is about the virtualisation of things, services and people as data, uniquely identifiable and shareable things

As with most things in technology it’s not the Software or Hardware that matters but the Data that is important. One clear concept that underwrites all future technologies is something that goes back to relational database design, the ability to create a view from separate tables or data sources either locally or through an Application Program Interface (API). Views are what makes Big Data useful, linking previously separated data sets together to deliver new insightful products and services.

IoT creates identification, Blockchain defines meaning, IA establishes API’s and Big Data creates value

But where do Humans fit into this? Well, humanity is being expected to pay for it all, without any engagement in how it will change their world and life experiences. There are huge numbers of companies developing device related products and services missing this essential engagement. With payment comes choice and humans rarely agree with someone else’s view of what’s good for them. Irrationality is to be Human, this odd notion that Humans are rational beings is the greatest fantasy there is and is constantly being disproven by businesses, organizations and government agencies who have spend large amounts of money on advertising, in some cases just sharing common sense.

If Humans can’t be forced to adopt Ubiquity, Blockchain, AI and Big Data, perhaps society can do what it’s always done and entice interaction and transaction. That means engaging beyond rational thinking and offering straight into cognition driven desires through situational awareness.

Humans will require situational awareness to interact with Virtual Reality Assets, automated by rules (someone sets) or seizing them by choice

None of the Government and Global Indices exist yet!

It’s important to know that unlike the web, there is no Ubiquity, ICANN or ruling authority. I would expect that to start with this would need to be set up at country level by Central Government. Governments will need to know what assets exist in order to tax them, in any case. Every asset from a glass jam jar to sport’s car will require ID’s and every component part of a bigger asset will require identification also.

IoT Identification would start at the BIRTH of the asset or person and establish a LIFE history for each asset until it’s DEATH

There is more to come regarding Cryptocurrencies, Blockchain and Asset Management, in the next instalment.

The article above was developed based upon the work of  The Ubiquity Open Standard Project http://ubi-net.us/

The Ubiquity Open Standard Project

It is imperative that Humanity does not leave the structure of Ubiquity (IoT) to businesses focused on a supremacy attitude to other Businesses (and their ecosystem products and services). If we do the human voice and our needs and desires are subjugated to simply another component, albeit the one that is constantly paying for everything without any input on how it works.

USOP Scientific Foundations

Distributed Cognition studies the ways that memories, facts, or knowledge is embedded in the objects, individuals, and tools in our environment. According to Zhang & Norman (1994), the distributed cognition approach has three key components: Embodiment of information that is embedded in representations of interaction Coordination of inaction among embodied agents. Ecological contributions to a cognitive ecosystem.

In Embodied Interaction Dourish -everyday human interaction is embodied; non-rationalising, intersubjective and bodily active. User, not designers, create and communicate meaning and manage coupling. Not just concerned with what people do, but also with what they mean by what they do and how that is meaningful to them. It reflects the sets of meanings that can be ascribed to objects and actions over those objects as part of a larger task or enterprise

Cognition the key to the mind

How people Understand what they can do is, by comparison a Diagnostic Methodology(goals, adaptations, conventions) with what they already know by accessing the Active Narrative patterns they have created in their own minds according to Smith (2005). Many of the Human interactions with Ubiquity will depend upon Situated Awareness and as such how human mind interpret and understand the complex information they are absorbing is critical to safe interaction and appropriation.

Cognition Structures

For the purposes of this standard, we will be avoiding reliance on neuroscience philosophies.

Cognition Groups create a communication paradigm, they carry intention, meaning, risks and benefits. Within a Cognitive Group are Cognition Patterns.

  • Some Cognition patterns are common, shopping basket etc.
  • Some Cognition Patterns are social by Family, Sports Team etc.
  • Some Cognition Patterns change without notice

For example Guided Interaction, existing websites offer guided interaction – simplified cognitive pattern encapsulating a plethora of interacting technology and data systems: Shopping Basket – This representation allows for distributed cognition > appropriation > cognitive pattern forming understand– once a user has used a shopping basket they will understand how to use them and generalize: transferable cognitive pattern

Some of the issues with the IoT

  • There is no standard of interactivity for humans in the IoT – not a problem if passive background machine-to-machine. A very big problem if actively interacting with humans, who are all different and can create their own meanings for example LOL. Laugh out Loud or Lots of Love, which can have devastating social impact if used between generations.
  • How does a user form any cognitive patterns from an invisible system?
  • IoT combines known patterns as hidden machine-to-machine communications that can create mistrust and security fears
  • Detailed component view we have constructed around daily interactions is no longer valid
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#Dependant on #dumb #data and is making #bad #choices? #Douglas #Adams

by adminArtificial Intelligence / Banking / Business Management / Change Management / Cognition Clash / Cognitive Groups / Contextural Usability / Customer experience / Digital Strategy / Disruptive innovation / Human Centred Design (HCD) / Information Architecture IA / IoT / IoT Design / Research / Transformation Projects / User Experience (UX)

Data, Big Data, Artificial Intelligence

Clients don’t understand their customers, they just think they do!

It’s not for the lack of trying or spending millions on developing and building huge data systems, the problems are many but can be traced back to one simple thing;

“Data only describes part of the what is happening and almost nothing of the why, let alone what should be done to change the situation”

Clients have been sold that data gives them the answers and that big data will close the loop for them to understand the upstream and downstream thinking of their customers, WRONG.

Douglas Adams noticed the real problem

Douglas Adam’s said  “But even Amazon has only got part of the picture. Like real world shops, they can only record the sales they actually make. What about the sales they don’t make and don’t know that they haven’t made because they haven’t made them?” Douglas Adams “The Salmon of Doubt” by Permission of Pan Macmillan. That pretty much covers the problem if you extrapolate the thinking for Data Analytics, Big Data or even Artificial Intelligence based Data and Decision systems.

“Data is binary a yes or no (even complex views), it does not capture motivation, intention, desire, cognition, distraction or any other human reasoning or pattern”

child pretending to be robot data prentending to be truth
child pretending to be robot data prentending to be truth

A child pretending to be a robot just as data pretends to be the truth, he is a kind of robot and data is a kind of truth

A pure Data approach to understanding customers will provide the wrong data because data is an absolute and people are not. Even with Artificial Intelligence it only works from the starting point you give it, if any of the perimeters are wrong the whole data sample is wrong.

Guide to understanding Customers

  • Data, Big Data, Artificial Intelligence – Tells you what
  • People in target demographic – Tell you why

People in target demographic

User research answers the question Why have we not made the Sale? through the only people equipped to answer the question, consumers. This is not market research, its scientific without a predetermined agenda or outcome. User Research is a problem solving method that offers solutions by finding the right questions, finding the right people and asking the questions in a way that does not lead or direct the answers.

There are right questions and people to ask?

This may sound a little Adamsesque (if you ask the answer to Life, the Universe and Everything you get 42, because it the wrong question). Getting the questions or setup wrong is the real problem with an Analytics approach to a Diagnostic process. While it may be reasonably expected by a seller to directly ask, why didn’t a visitor become a buyer or register. Visitors may be asking themselves where am I? what does this do? this does not make sense, should that be happening? technology, why do I bother? Why has my screen gone pink? None of these “in mind” experiences are expressed in the data or even a consideration for the data schema design.

A visitors experience is not only defined by the online environment but they bring past experiences, desires and doubts about their current experience. Without these insights from research, it is difficult for clients to grasp potential problems, gain a good return upon their investment (ROI), innovate to fit the market and consumer needs or break into a new market sector.

Reasons that Data is Trusted and People are Not

It appears to come down to scale and a short sighted approach to costs. Buying an Analytics Solution appears to tick all the boxes, even if in reality it does not. While using Research Companies or in-house Research Teams seems expensive in comparison.

“The real trick is to understand you need both, you always did”

retro robot toys, not what you expect when you say robot today
retro robot toys, not what you expect when you say robot today

When I first started using Web Position Gold (the analytics tool), bought by Webtrends long before Google Analytics existed or the current proliferation of products promising the impossible, we used it to spot trouble only. We would then do some user testing in the area, working out possible failure scenarios, from there we would suggest two or three solutions and build them for A/B testing to see what worked and what did not. Everything was monitored and all the data from both analytics and user testing was collated into one final solution. Sometimes there was a single resolution, a re-architecting of a section, in one project I kept 16 pathways active because they all delivered transactions for different types of customers.

The thing is just as there is no absolute way to find out the problem, resolution or adaptive innovation except byDiagnostics a digital and human activity.

Diagnostics

[Data+Human+Solution+Testing=Resolution]

+

[Feedback+Data+Human=Adaptive Innovation]

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