Karl A L Smith

human knowledge belongs to the world

customers

Interview with a #User #Experience #Guru part 2

User Experience (UX) why is it important? User experience is so important because it enables client companies to get to the heart of their relationship with their customers without the marketing glamor that hides how they really feel and what…

#Retail #banks need their #customers

The 90/00’s marketing gimmicks of creating a relationship with your bank are long gone in people’s minds. The problem for the banks is they now for the first time mean it, but have lost a lot of credibility and the confidence of the public.