#Customer #desire leads #disruptive #innovation
A great deal of effort is being spent on customer experience and user experience that misses the point, experience is about desire, not process or fulfilment. Desire drives behaviour Thomas Hobbes (1588–1679) proposed the concept of psychological hedonism, which asserts that the…
Being asked the #UX #Point of view #POV exposes #ignorance
The UX point of view is; we have no point of view that’s the point of UX (in fact it’s been created that way) any person who can offer a UX point of view (without actual user and business perspective)…