#UX #Designer waste of money for #Clients

How do you design experience UXD?

You can design a framework or architecture but the experience in UX is in someone’s mind and in their emotions, if you design people experience its a crime against humanity

UX research or UX analysis all make lots of sense but UX design does not, but the real point here is the breaking of the UX process in to sections. The practice of breaking the process is clearly done by people who don’t understand it.

I keep meeting UX researchers who are excited that I am recruiting UX people, but to me not being able to do the full process creates too many limitations on them as viable UX people. Apart from the obvious inability to pass critical information at role breaks;

why should my clients pay for limited people when one component when a holistic UX person can cover the whole process?

UX facilitation and research is the fun part and everyone wants to do it, analysis is quite complex if it happens at all, but converting the concepts from the analysis into features and behaviour is the critical component.

Defining the interactive framework and delivering it through wireframes or interactive modelling is an architectural activity as it relates to creating multiple routes that enable different kinds of users to acquire information, products or services. UX does not do graphic design, get a Graphic Designer (this is a highly skilled role separate from UX) for that and avoid anyone who says they can do both because they are divergent mental models to they won’t be highly skilled in both.

experience cannot be designed you can only open access points to having an experience

Experience is personal to the user, so UX Designers do not exist.

Ignorance is Common

The term UX designer UXD comes from a basic ignorance of what UX is and does,

UX is a scientific process not a design one

The other foolish thing clients and recruiters ask for is a portfolio, in effect asking people to breach NDA contracts by keeping copies of other clients work and their sharing it with potential competitors, really not smart at all.

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Being asked the #UX #Point of view #POV exposes #ignorance

The UX point of view is;

we have no point of view

that’s the point of UX (in fact it’s been created that way) any person who can offer a UX point of view (without actual user and business perspective) is not a UX practitioner.

I get really concerned when I’m asked for my opinion;

by people who say they understand user experience

my opinion is of no importance in regard of delivering my clients a system designed to engaged with their target audience.

The target audiences and individual users expectations, experience, desires, tasks, objectives, capabilities are of the utmost importance, but to assume I know what they are without any research, is just dumb.

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