Month: February 2013

An interview with a UX Guru

User Experience (UX) why is it important? User experience is so important because it enables client companies to get to the heart of their relationship with their customers without the marketing glamor that hides how they really feel and what they really experience. Client companies spend a great deal of money creating myths about what Read More

Design thinking in User Experience

The UX point of view is; we have no point of view that’s the point of UX (in fact it’s been created that way) any person who can offer a UX point of view (without actual user and business perspective) is not a UX practitioner. I get really concerned when I’m asked for my opinion; Read More