Founding Wipro Digital
Avinash Rao, Karl A L Smith, Matt Burgess and Andy Coghlan founded Wipro Digital in 2013 at the request of the Wipro Technologies CEO T.K. Kurien. Creating the Wipro Digital Proposition Creating the core proposition was done by create a…
UX ROI
Every dollar spent on UX brings in between $2 and $100 dollars in return. This is gained by spending on UX not making things look pretty, it’s not graphics its making the product, service or information system meet the business…
Recruiters requesting UX portfolio breach IPR
Recruiters requesting a UX portfolio can cause a breach of Intellectual Property Rights So I posted this as an update on LinkedIn I got some great responses from people who read their contracts and got a whole load of really…
#UX #Designer waste of money for #Clients
How do you design experience UXD? You can design a framework or architecture but the experience in UX is in someone’s mind and in their emotions, if you design people experience its a crime against humanity UX research or UX…
Can real #UX be done in a #global #consultancy?
As with Agile, UX has suffered fools having a go and failing. Focusing on titles, roles, activities or outputs misses the essential process that has not been applied by qualified, able and intelligent people who are able to deliver. No…
#UX and #Development cannot exist in the same #Agile workstream
“UX and Development cannot exist in the same Agile workstream” might sound like an outlandish claim but if you fully understand, it’s obvious. Forcing things to work as with the picture above is not a good idea. Can UX be…
Silverlight ends in 2021 but Banks still selecting it
I remember being in the discussion at a state owned investment bank when the discussion was being had about which front-end language should be used on their new system interfaces and they choose Silverlight. This choice was known with the…
#UI and #UX are not #interchangeable
It’s just the most embarrassing thing to hear intelligent people say UI/UX. It makes professional people cringe because your left wondering should you care that they are exposing ignorance or just let them get on with sounding like an idiot….
Interview with a #User #Experience #Guru part 2
User Experience (UX) why is it important? User experience is so important because it enables client companies to get to the heart of their relationship with their customers without the marketing glamor that hides how they really feel and what…
Being asked the #UX #Point of view #POV exposes #ignorance
The UX point of view is; we have no point of view that’s the point of UX (in fact it’s been created that way) any person who can offer a UX point of view (without actual user and business perspective)…
What is a #User in #Professional #UX?
What is a User in Professional UX? Below is a simple guide to find out if you have users involved in your project. A person who is part (employed or service team) of a contracted consultancy – IS NOT A USER A person…