Category: Research

1. Anyone can do user experience, nope! I meet a lot of people claiming to do user experience, process and deliverables aside, they don’t have a usability background so they cannot do user experience. User experience is a solution capability based upon usability principles and research findings not design aspirations User experience is a solution capability (not Read More

Data, Big Data, Artificial Intelligence Clients don’t understand their customers, they just think they do! It’s not for the lack of trying or spending millions on developing and building huge data systems, the problems are many but can be traced back to one simple thing; “Data only describes part of the what is happening and almost Read More

Humanity in Digital Landscapes

UCD2015 Conference 23rd & 24th October, Deans Mews, 11-13 Cavendish Square, London W1G 0AN. We are delighted to confirm… [Keynote] The Joys and Sorrows of the Digital World: Finding Pleasure and Purpose in Digital Landscapes Patrick Jordan, Consultant Business Psychologist [Keynote] Intelligence Everywhere: the Rise of Sympathetic Machines Susan Cook, Senior Designer, Native Design Steven Kelly, Electronic Engineer, Native Read More

As with Agile, UX has suffered fools having a go and failing. Focusing on titles, roles, activities or outputs misses the essential process that has not been applied by qualified, able and intelligent people who are able to deliver. No amount of talking about wireframes without understanding that anyone can produce a wireframe, just like Read More