Karl A L Smith

human knowledge belongs to the world

digital ethnography

Do #eCommerce #analytics prove #customer #affiliation?

Analytics for e-Commerce can be split between two contrasting and not necessarily companion aspects. analytics of success in terms of market development, profile or response through hit or link ratings analytics of sales or revenue Dependant upon the purpose of a company’s…

#Context matters in #Usability

While any kind of user testing is better than none, usability testing out of context is like testing a car on water, it gives some basic information and not a lot more. If performance and use are important at all, then testing should take place in an environment standard to the expected users.