Tag: digital ethnography

Analytics for e-Commerce can be split between two contrasting and not necessarily companion aspects. analytics of success in terms of market… read more Do #eCommerce #analytics prove #customer #affiliation?

While any kind of user testing is better than none, usability testing out of context is like testing a car on water, it gives some basic information and not a lot more. If performance and use are important at all, then testing should take place in an environment standard to the expected users.