Being asked the #UX #Point of view #POV exposes #ignorance

The UX point of view is;

we have no point of view

that’s the point of UX (in fact it’s been created that way) any person who can offer a UX point of view (without actual user and business perspective) is not a UX practitioner.

I get really concerned when I’m asked for my opinion;

by people who say they understand user experience

my opinion is of no importance in regard of delivering my clients a system designed to engaged with their target audience.

The target audiences and individual users expectations, experience, desires, tasks, objectives, capabilities are of the utmost importance, but to assume I know what they are without any research, is just dumb.

Tagged : / / / / / / / / / / /