#SXSW #Submission #Cognition #Clash in The #Internet of #Things


The Internet of Things is the next great opportunity for commerce to engage with business enterprises. However there is no unified approach to the mental load between physical interaction, mental interaction and digital interaction. This cognitive landscape is inhabited by associated experiences that gel human behaviour and machine interfaces through, touch, mouse and keyboard. The usage of sight, voice and thought create new complexities and risks which have until recently been the subject of defence technologies, where clear outcomes and prescribed mental models exist. The diversification of these touch points and multi-point human logic models clash and derail human thinking patterns.


What is the problem, its simple enough for machine to machine communication why is there an issue with humans in this machine landscape?

If humans are enabled by digital, do we still need attributed thinking to understand interactive artefacts, can they just be something new?

If human multi-tasking in a machine landscape desirable if each system operates differently what impact is there in the real world?




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#User #Interface (UI) is not the User #Experience (UX)

There seems to be a huge level of confusion around user experience (UX) but one of the key things is that

User interface UI is not the user experience UX, Karl Smith 2000

Simple digital systems are constructed with several interlinked components;

The User Interface (UI) is not the User Experience (UX)

UI Layer – User Interface – what the user sees

Logic Layer – Interface Logic – what the user can do

    • Logical connections
    • Interactive behaviours
    • Content/data calls
    • Content/data inputs

Data Layer – the content the user creates and interacts with

Platform Layer – the users delivery mechanism

Getting Value from Consulting

If you’re paying for UX you should be asking “how did the UX change the interaction, logic, data systems and platform” if it did not influence it, you only got UI design.

The user interface is the top-level component that users see while user experience architecture is defined by;

UX is what users can do, not just what they can see, Karl Smith 2000

The user experience is not a single component, UX is a set of features that is facilitated through several components

Republished from a post in 2001.

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