Mobile is now Slowbile, mobile experience is destroying user experience (UX)

I like many other people love to use my mobile phone to view the web, contact friends through mobile applications and keep up to date. But recent changes by companies are driving me nuts; it’s so bad that I’m considering not using their services.

So what’s the problem with mobile?

When the World Wide Web started to go mobile, the complex problem of screen size and control had many solutions, some worked some did not. I remember writing my first WEP site; it worked but was an awful user experience. Then CSS took over as the solution of choice, now it’s purpose built applications (less functionality, one for each device and a rather expensive route) or the responsive web (resizes with same functionality, the direction I’m taking). However it’s the change in user choice that’s driving me nuts, as a user I used to be able to choose to have an application or not, now I’m being forced into an experience I don’t want.

A recent forced bad user experience with LinkedIn

I really like the concept of LinkedIn but they have really lost contact with users and the following experience really expresses this detachment better;

I was using my iPhone and I wanted to manage one of the groups I run on LinkedIn, so I used Safari on the phone to access LinkedIn. I had to do this as the LinkedIn iPhone application does not support group management. So through Google I went to LinkedIn and I was given an interstitial page about the iPhone application. Great they are clever enough to know I have an iPhone, but not clever enough to know I already have the mobile app but am not using it!! maybe there is a reason, I can’t cancel this (never see again checkbox, a feature I put on all interstitial pages as its just good user experience) so every time I try I get this bad experience.

I get to the website, great I put my email address and password in (really not easy on an iPhone, that’s an easy fix, but just look at all the sites and companies who can’t be bothered to make it easy for users) and click login — I’m expecting to get into my account, but no I’m forced into their (very slow) mobile site.

At this point I’ve already been asked if I want a mobile version and said NO, I’ve logged in and now I get asked to login again. This is because their credential store is not set up to pass my credentials to their mobile site version; this is really poor, even in the most basic WordPress system that is integrated.

Anyway as I don’t want the mobile version as it does not have the functionality I require, I click on the go to desktop version. I’m back at the desktop version but I have to login again, at this point I want to throw the iPhone under a car.

It took 25 minutes to login to LinkedIn, Mobile is now Slowbile

At this point I’ve arrive in the office and decide never to bother with this again, way to go LinkedIn forcing me to hate your thinking and technology when your concept is such a good one.

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Mobile applications move towards the sinister, data connections without asking permission!

I finally upgraded my iPhone to the 4S from the 3GS (with the go slower shutting down for no reason capability!!!).

Anyway I thought I should get some new games for some relaxing time while travelling. But I found was a new crop of games that constantly call their server without asking permission. These sinister data connections in the background without user permissions may be the new norm, I don’t know but it leaves me feeling like I’ve been had.

Some of them are great fun but since they do not let me control my data costs with a settings control I have had no choice but to delete them as they increased my bill by 60% in the first month of usage.

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Microsoft is the new Apple

Win8 is a game changer, but why the new strategy?

Any knowledgeable IT and digital stratagist who understands the technology will tell you that Win8 is a game changer, but what is more significant is the way Microsoft is acting, they are thinking the way Apple used to, while Apple has moved to a 1970-80’s Microsoft!

Screen view of Windows 8
Windows 8 screen shot

Win8 is a cultural change as much as anything else, the user is not driven to the desktop or forced into an office the devices and Win8 travel with them. I recognise that Apple users (I have both, I’m platform agnostic) will just see this as Microsoft catching up, but the key thing is business. Business IT users already trust Microsoft, think Microsoft and pretty much won’t let Apple devices on their networks. By making a multi device, touch screen software offering, Microsoft secure their market and as a defacto standard for OEM software on new devices they can start pushing Apple out of their markets.

Microsoft Win8 is enterprise focused, it’s been designed for home, mobile, office and enterprise specifically in mind a truly holistic attitude to servicing user needs.

So what next?

Microsoft metro apps market of course.

By the way I’m looking for a Metro developer for my app’s contact me on Linkedin


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