Tag: competitive advantage

Massive change management is taking place across all sectors of British banking over the last three years driven by buy outs and mergers, some by efficiencies and a little more recently through questioning the nature and controls around risk management.

Clients will often reduce or not pay for UX research, but this is like leaving out a building foundation because no one sees it. A visitors experience is not only defined by the online environment but they bring past experiences, desires and doubts about their current experience.