#Dependant on #dumb #data and is making #bad #choices? #Douglas #Adams
Data, Big Data, Artificial Intelligence Clients don’t understand their customers, they just think they do! It’s not for the lack of trying or spending millions on developing and building huge data systems, the problems are many but can be traced back…
#Cognition #Clash in the #IoT #SXSW
Thank you to everyone who attended our (Karl Smith and Thom Heslop) talk at SXSW, it’s the start of a long road into a really complex and contextual problem. But being silent in the crowd as the King walks by…
#Definition of #User #Experience #UX
User experience (UX) is about how a person feels, appropriates, attributes and generally thinks about using a product, system or service. ‘Listen or well go elsewhere’, because we can and will seek our own needs before yours.