Karl Smith

human knowledge belongs to the world

statistics

Do #eCommerce #analytics prove #customer #affiliation?

Analytics for e-Commerce can be split between two contrasting and not necessarily companion aspects. analytics of success in terms of market development, profile or response through hit or link ratings analytics of sales or revenue Dependant upon the purpose of a company’s…

#Converting #browsers to #buyers, exploring what drives #consumer #choice in internet e-commerce 2005

The following is a paper I wrote in 2005. From WWW/Internet 2005 Proceedings. Converting browsers to buyers: exploring what drives consumer choice in internet e-commerce