Why Should I Have to Trust Your Promises?
Every organisation makes promises. We will protect your data. We will respect your privacy. We will only use your information for the purposes described. We will not share it without permission. We invest heavily in policies, governance, compliance and security…
Why Do We Assume Organisations Need To See Everything?
Modern organisations are built around visibility. We monitor. We analyse. We track. We measure. We justify these activities as necessary for security, compliance, operations and customer service. But what if we’ve mistaken visibility for necessity? For decades, digital systems have…
Why Does Every Digital Interaction Leave a Trail?
Every time we interact online, a record is created. A login. A purchase. A search. A message. A click. Most of us accept this as a normal part of digital life. But why? Why should every interaction generate a permanent…
Why Is My Identity Stored Everywhere Except With Me?
Every few weeks another organisation asks me to prove who I am. My bank knows. My employer knows. My insurer knows. My airline knows. Government departments know. Countless websites know. The obvious question is: Why is my identity stored in…
Why Am I Expected to Trust Everyone?
Every person knows this feeling. You book a holiday. You open a bank account. You use a mobile app. You join a loyalty programme. You visit a website. Each interaction comes with an invisible transaction. Your information in exchange for…