Eye tracking from Military to Healthcare

Like most technology innovations eye tracking started life as military technology with the best known supplier being Applied Science Laboratories or simply ASL. It was founded in 1962 by Massachusetts Institute of Technology scientists who developed their first video-based eye tracker in 1974.

After it initial focus on Military critical path activities it was then moved into civilian applications first with complex dashboards like those in use in Nuclear Power Stations and then into other usages.

I used an ASL unit in the 1990’s and early 2000’s in the then AIU (activity, interaction and usability) Company for Contextual Usability, Brand Recognition Testing and Sports Optimisation as an extension to Ethnographics a process I had created in 2001 as a method for researchers to shortcut Ethnography studies.

Intelligent business requires a full understanding the effectiveness of new products and services. By testing in context, clients can get realistic data on the performance of systems. Such data can be valuable to making decisions on changes, or having confidence that the benefits you expect will be realised in practice. By testing real users in context potential problems can be eliminated and new, previously unconsidered opportunities developed.

AIU Press Release 7th August, 2006

Brand Recognition Eye Tracking

Product placement has been around for a long time, with certain aspects banned post the Vicary scandal in 1957;

James Vicary astonished the assembled reporters by announcing that he’d repeatedly flashed the slogans “Drink Coca-Cola” and “Eat popcorn” throughout a movie, too fast for conscious perception. As a result, he claimed, sales of popcorn had risen 18.1% – and Coke by 57.7%. This, he declared, was “subliminal advertising”.

https://www.bbc.co.uk/news/magazine-30878843

as it is rightly or wrongly associated with Brainwashing (Subliminal Messages) (below) and spoofed product placements in The Truman Show (after)

Product placement concepts have also been driven from studies of data analytics including the classic Walmart Beer and Nappies model for store product locations. Walmart discovered through data mining that the sales of diapers and beer were correlated on Friday nights. It determined that the correlation was based on working men who had been asked to pick up diapers on their way home from work. On Fridays the men figured they deserved a six-pack of beer for their trouble; hence the connection between beer and diapers. By moving these two items closer together, Walmart reportedly saw the sales of both items increase geometrically. But through A/B testing they also found moving beer deeper into the store near other items men may random purchase other items like chips, fishing equipment, bbq equipment etc. This type of data based product placement is useful on the high level item recognition but does not help with brand based recognition.

So while the notion of product placement is not new the measurement of it was, more an accurate understanding of ToT (time on target) indicated the level of cognition associated with that recognition and any secondary validations that human may seek for confirmation of product, relevance, price or nearby alternative options.

Product recognition wearing an ASL Mobile Eye system in shops and reading magazines

Sports Optimisation Eye Tracking

Optimizing sports and sports people through eye tracking was a natural progression as it enabled a review of targeting activities. In the case of boxing, boxers visually and mentally plan their striking sequences and often prepare their defensive actions as a lead into a set of predetermined punches based a prior assessment of their opponents strengths and weaknesses. Below Alex Arthur is wearing a Mobile Eye system in a piece of research with AIU (activity, interaction and usability) now part of Paradigm Interactions.

Alex Arthur is wearing an ASL Mobile Eye system and wearing WBO belt

Healthcare Eye Tracking

Visual impairment in children can be treated and prevented through early detection. DIVE Co-Founder Marta Ortin Obon stresses on the difference the support from and collaboration with tech companies can bring.

DIVE is working with Huawei to globalise its potential impact and offer 19 million undiagnosed visually impaired children around the world an opportunity to be treated early and avoid blindness and low vision completely.

Tagged : / / / / / / / /

#Huawei works to end the #digitaldivide by #recycling #infrastructure for #rural #ultrabroadband

I attend a great deal of meetings all over the world and yes it does cost a fortune but feeding your mind with innovation and insight has yet to be virtualised to the point where a face to face meeting is not preferable to using web technologies. So it is from the #UBBF2017 event supported by The United Nations (Digital Human Rights) and Huawei that following information comes from.

UN transforming the world

Digital Human Rights

Being unconnected in a world moving from physical to virtual affects a great deal of people in fact 3.9 Billion people world wide have no digital connection.

  • Africa 716 million people
  • Arab States 229 million people
  • Asia & Pacific 2.4 billion people
  • CIS 93 million people
  • Europe131 million people
  • Americas 349 million people

Worse there are also whole communities of people in supposedly advanced countries who have been left behind because the cost of involving them has been deemed too high. For example in the USA, England, Wales and Scotland whole communities lack the ability to download and upload at the speeds needed to enable digital business and so are discriminated against based upon their geography. The UN has created 5 recommendations to achieve “Broadband for All

5 UN Recommendations

Huawei Recycle Infrastructure for Rural Broadband

The thinking is incredible really and that’s what standards out. Instead of forcing the world to buy more stuff Huawei have done some #SmartThinking for #SmartLiving and employed wave slicing in conductive cables (Vectoring) as a way to deliver Ultra Broadband using existing electrical infrastructure to towns and villages, who then from a central location install a local fibre optic system.

Huawei have done some #SmartThinking for #SmartLiving

Case Study SIRO

SIRO is Ireland’s new National Telecoms Infrastructure brought to you by ESB and Vodafone and has recently.

Digital Divide in Ireland

SIRO is the only network in Ireland that uses the existing electricity network to provide 100% fibre broadband directly into your home or business, enabling speeds of 1 gigabit per second.

SIRO Network has a grand ambition, SIRO and Huawei Successfully Trial 10 Gigabit Broadband in Ireland

SIRO and global ICT leader, Huawei have successfully showcased the power of Ireland’s first 100% fibre-optic broadband network by testing a technology known as XGS-PON on SIRO’s 100% fibre-optic network, delivering speeds of up to 10 Gigabits per second. This technology is the roadmap of SIRO services, which will future proof Ireland broadband requirements for generations.

https://youtu.be/cyrv-AfN4lw

Digital Key Opinion Leaders

All in all #UBBF2017 was a highly insightful the link below has a Huawei website page with a film that given the opinion of the event by Digital KOL’s http://www.huawei.com/en/events/ubbf2017/opinions-and-impressions-from-ubbf2017 

Tagged : / / / / / / / / / /

Technology Key Opinion Leaders KOL Huawei MWC2017

What is a Key Opinion Leader?

The concept of KOL’s has been around in the pharmaceutical industry for a while and Elihu Katz in answers the question, “Who is an opinion leader?” One or more of these factors make noteworthy opinion leaders:

  • expression of values
  • professional competence
  • nature of their social network

Opinion leaders are individuals who obtain more media coverage than others and are especially educated on a certain issue. In the jargon of public relations, they are called thought leaders.

Social Media Key Opinion Leaders

So who are these people that can have such impact? I have peoples Twitter names below, the person responsible is @FacingChina for this program @HuaweiTechnologies.

@invinciblesaad (Pakistan), @mrbrown (Singapore), @shaanhaider (Middle East), @craigbrownphd (USA), @shapshak (South Africa), @gbengasesan (Nigeria), @userexperienceu (UK – me), @grattonboy (UK), @grattongirl (UK), @mrthaibox123 (UK), @profkevincurran (UK) @marshacollier (USA) @petershankman (USA) @glengilmore (USA) @scobleizer (USA), @alexpuig (Spain), @cscolari (Spain), @edans (Spain), @tomfgoodwin (UK), @charleneli (USA), @FarrukhNaeem (Middle East) if I’ve missed you off just message me

Being invited to be a Key Opinion Leader

When I was first contacted about attending the Mobile World Congress #MWC17 in Barcelona as a Key Opinion Leader #HuaweiMWC17, I was dubious. I’d never heard of the concept before and I just used social media as a route to test ideas and share information. Going back to my first blogging days I blogged because I had been offered a book deal and I did not want to entomb information in a book but rather wanted it to be freely available. I asked a bit more about it and did a huge amount of research to try and understand the concept.

The idea is quite enlightened, no one (as far as I know) is paid anything by Huawei, it’s a structured but flexible activity with amazing access to insider information including product launches, press briefings and private events. And for that access we are asked just to share what we think is relevant to our audiences. If we want to challenge anything they would like recourse and a chance to inform before we publish, you might say the experience is like being journalists with the same verification processes. Or perhaps

Key opinion leaders are a form of disruptive journalism a move from mass media to targeted media

About the Experience

There can be a pervasive and quite western sense of having arrived when being courted for a thing like being a KOL for the first time, recognition at last! But I find that gifts can be quite fragile, even if your opinion has got you the invite;

humility and flexibility is more valued, in fact it all comes down to attitude

What I found on arrival was a bunch of good hearted but highly focused people. After all, we are all communication people, we all consume huge amounts of complex information and most of us convert it into 140 characters for others to easily consume.

huawei mwc17 KOL

In the picture left to right from the back: @gbengasesan @craigbrownphd @invinciblesaad @userexperienceu me @FarrukhNaeem @shaanhaider (always in motion!) and @mrbrown

That is not to say that these are all Twitter folks, in fact the list includes blogs, Instagram, Facebook, YouTube, LinkedIn, Google+, Periscope and others. There were defiantly super stars present but in fact they were helpful and joyful people not divas in the slightest just really, really good at sharing opinions that resonate. In a world so focused on fame meeting people who are simply great at what they do and have a whole load of fun while doing it is breath of fresh air. Thanks to you all, it was exhausting but also fun.

What I Learned about @HuaweiTechnologies

From my perspective I’m not interested in technology of itself;

I’m interested in what technology can do to augment human existence

So I come at Huawei as an enabler of new dimensions in humanity, it is hardware to a small extent but its actually considerably more, it’s mental model and beyond.

Huawei has been blocked in several markets for economic, cultural and political reasons but they have not accepted this situation instead they have challenged themselves to think in an extensible way, to build infrastructure for services that don’t exist yet, but will fundamentally change the lives of humans. Clouds of CLOUD is fantastical, CloudMetro with open API access in its core it may be intended to enable package creation by Telcos but any decent enterprise architect will see it’s the critical access point for real-time, true ubiquity.

huawei mwc17 clouds to cloud

What most amazes me is just how reserved and understated Huawei has been about the advances it has made, it may be cultural, I know in Northern Europe its seen as crass and rude to say how good you are at something. From what I can see

Huawei has cracked the network side of Smart Living and true ubiquity

with #5G in 2020 humanity will be able to advance more dramatically by 2030 than it did in the last 100 years. Hold on to your seats, this ride will be wild.

About Karl Smith

Karl Smith is an inventor of open network IoT3 UbiNET which he has patented in the USA and a holistic transformation consultant more involved with how humans have to deal with technology than the technology itself.

A former Global Head of Mobility User Experience at Accenture and Partner, Global Head of Digital Design at Wipro Digital, current Chairman of the Human Centered Design Society and has relaunched or launched Design as a USP in six global enterprises.

He has always been fascinated by how technology can augment the lives of humans;

my desire was not to build things that humans already do but to find out how technology could evolve our human experience

He is still looking for the Gene Roddenberry future today where humanity pulls together and projects all of us the the next stage of evolution. Ubiquity or the IoT is a gateway point to that evolution so is highly engaged.

He has been involved in Human Centered Design his entire career from designing operating models, services, products to websites and mobile applications always reverting to the intended users to avoid waste.

At heart I’m an inquisitive person, unashamed of failure provided I learn and by learning continue to find unexpected solutions and delightful experiences for clients and users

Social Media Connections

Commercial Connections

Tagged : / / / / / / / / / / / / /