Karl A L Smith

human knowledge belongs to the world

psychology

Customer Experience in the 21st Century and Beyond

InfoBeans interview with Karl Smith about Customer Experience. From InfoBeans:  In the podcast titled ‘Customer Experience in the 21st Century and Beyond, our guest Karl Smith speaks about why customer experience is so important and why it is important to…

#Customer #desire leads #disruptive #innovation

A great deal of effort is being spent on customer experience and user experience that misses the point, experience is about desire, not process or fulfilment. Desire drives behaviour Thomas Hobbes (1588–1679) proposed the concept of psychological hedonism, which asserts that the…

#UX #cognitive #interactions patterns for #IoT by #Gestalt

The psychology of visual location, shape and colour are critical to enable user to understand and interpret their location and expectations of use in any given area. Karl Smith’s research from 2002 defined additional aspects as ‘biographical templates’ that establish key perceptions and personal drivers which are linked to persona’s.