#Information Architecture (IA) the #classification of #information
A simple website may only include 8 top level pages, 50 secondary and perhaps only 300 tertiary labelled (taxonomy) navigation elements, that’s only 358 entities. However, Information Architecture tends to be associated with the structure and classification of websites, intranets…
Getting #UX done the UX #engagement #process
UX is a highly complex set of research tools and outputs, the use of which is dependant upon time, cost and the clients willingness to accept them. Question 1, why are you there? If the client were to think in…
Microsoft is the new Apple
Win8 is a game changer, but why the new strategy? Any knowledgeable IT and digital stratagist who understands the technology will tell you that Win8 is a game changer, but what is more significant is the way Microsoft is acting,…
UX Triangle becomes Bermuda Triangle
The UX Triangle The UX triangle is supposed to focus a project on the relationships involved in a project and how everything is centred upon the users. The UX Triangle shows the key relationships and participants in a user experience…
How to #Hire a #Director of #User #Experience
Like my last post How to Hire a Head of User Experience this post is not intended to supersede the experience of a really good HR or employment agency person but to bring clarity around the differences in the roles….
How to Hire a Head of User Experience
Head of anything is evocative of responsibility, power and knowledge, but what does Head of User Experience (UX) really mean and how do you know if your getting one? User experience in its value and effectiveness is geographical and sector…
Banking Change Management through HCD
Massive change management is taking place across all sectors of British banking over the last three years driven by buy outs and mergers, some by efficiencies and a little more recently through questioning the nature and controls around risk management.
#Subsistence #UX #Resolution UX #Gain UX or #Advantage UX what results do you get?
There is a major problem with user experience as it evolves, many practitioners are not underwriting their output with recent ux research but are relying on past patterns. In turn this has caused the creation of streams or levels of UX capability and delivery; Subsistence, Resolution, Gain or Advantage UX.
#Getting into #User #Experience Part 2
Doing user experience The first step in user experience needs to be the recognition that every problem is different and will require a separate solution. Because if they are not, then every business is the same which they are clearly…
Humphrey Ker is Dymock Watson Nazi Smasher!
Humphrey Ker is a genius with multiple personalities
Shakespeare for breakfast venue C Edinburgh Fringe
30 minutes later I’m still laughing at just the thought of what I experienced. At £8.50 well worth the money, with free hot drink and croissant as a bonus on top of the fabulous interactive experience. Congratulations to the cast,…
#User #Experience #UX #Process
The first step in user experience needs to be the recognition that every problem is different and will require a separate solution, in effect there is no quick fix or standard method.
#Getting #User #Experience #UX to work with #Clients
Setting the scene for user experience to work I have over the last few months had several rants about people claiming to be involved in user experience who are not regardless of their job titles. I came across a great…
#Minimum #Viable #Experience #MVE because the viability in an #MVP is not #Customer #Centered
MVP is all people talk about in development these days, like it’s the fix for every problem, unfortunately it creates a whole new set of problems and a certain amount of complacency that is often damaging the brands that deliver…
Supporting #Users with #HCD principals
Human Centered design (HCD) Human centered design (HCD) is a project approach that puts the intended users (audience) of a product or piece of technology at the centre of its research, design and development. It does this by talking directly to…
#Retail #banks need their #customers
The 90/00’s marketing gimmicks of creating a relationship with your bank are long gone in people’s minds. The problem for the banks is they now for the first time mean it, but have lost a lot of credibility and the confidence of the public.
Interflora SMS STOP 60070 update
I prefer to do something about situations rather than just complain. So apart from phoning Interflora’s contact centre and getting nowhere, I also used the professional social network Linkedin to contact senior marketing staff about my experience.
Karl Smith Fellow of the British Computer Society
I have just been confirmed as a Fellow of the British Computer Society. Thanks to all my supporters.
Ask #customers not #stakeholders
Clients will often reduce or not pay for UX research, but this is like leaving out a building foundation because no one sees it. A visitors experience is not only defined by the online environment but they bring past experiences, desires and doubts about their current experience.
#UX #cognitive #interactions patterns for #IoT by #Gestalt
The psychology of visual location, shape and colour are critical to enable user to understand and interpret their location and expectations of use in any given area. Karl Smith’s research from 2002 defined additional aspects as ‘biographical templates’ that establish key perceptions and personal drivers which are linked to persona’s.
Interflora discount voucher 100% no brains
Interflora keep sending me SPAM even though I never signed up to receive anything and keep asking them to stop. Digital communications are a two way process a failure to listen points to incompetence in management and delivery.
Interflora, don’t listen or care about user experience
Interflora marketing texts, I never opted in, I can’t opt out. Interflora what do you think you are doing? Your not building your brand your destroying it, why don’t you listen are you so big now that you don’t have to care about the experience people have of your company?
Less #UX wireframe #fluff and more #Proof of the #pudding
In recent years the flaws in user experience design (UX) based in wireframe exercises have become more evident to professional IT people as the business has become flooded with unqualified people.
Website #help and #support systems should #avoid #FAQ
Websites conversely support users from every experience of life, who while focused on a product or service are not professionals in that product or service.