Tag: karlsmith userexperienceu

A simple website may only include 8 top level pages, 50 secondary and perhaps only 300 tertiary labelled (taxonomy) navigation… read more #Information Architecture (IA) the #classification of #information

UX is a highly complex set of research tools and outputs, the use of which is dependant upon time, cost… read more Getting #UX done the UX #engagement #process

Win8 is a game changer, but why the new strategy? Any knowledgeable IT and digital stratagist who understands the technology… read more Microsoft is the new Apple

The UX Triangle The UX triangle is supposed to focus a project on the relationships involved in a project and… read more UX Triangle becomes Bermuda Triangle

Like my last post How to Hire a Head of User Experience this post is not intended to supersede the… read more How to #Hire a #Director of #User #Experience

Head of anything is evocative of responsibility, power and knowledge, but what does Head of User Experience (UX) really mean… read more How to Hire a Head of User Experience

Massive change management is taking place across all sectors of British banking over the last three years driven by buy outs and mergers, some by efficiencies and a little more recently through questioning the nature and controls around risk management.

There is a major problem with user experience as it evolves, many practitioners are not underwriting their output with recent ux research but are relying on past patterns. In turn this has caused the creation of streams or levels of UX capability and delivery; Subsistence, Resolution, Gain or Advantage UX.

Doing user experience The first step in user experience needs to be the recognition that every problem is different and… read more #Getting into #User #Experience Part 2

Humphrey Ker is a genius with multiple personalities

30 minutes later I’m still laughing at just the thought of what I experienced. At £8.50 well worth the money,… read more Shakespeare for breakfast venue C Edinburgh Fringe

The first step in user experience needs to be the recognition that every problem is different and will require a separate solution, in effect there is no quick fix or standard method.

Setting the scene for user experience to work I have over the last few months had several rants about people… read more #Getting #User #Experience #UX to work with #Clients

MVP is all people talk about in development these days, like it’s the fix for every problem, unfortunately it creates… read more #Minimum #Viable #Experience #MVE because the viability in an #MVP is not #Customer #Centered

Human Centered design (HCD) Human centered design (HCD) is a project approach that puts the intended users (audience) of a product… read more Supporting #Users with #HCD principals

The 90/00’s marketing gimmicks of creating a relationship with your bank are long gone in people’s minds. The problem for the banks is they now for the first time mean it, but have lost a lot of credibility and the confidence of the public.

I prefer to do something about situations rather than just complain. So apart from phoning Interflora’s contact centre and getting nowhere, I also used the professional social network Linkedin to contact senior marketing staff about my experience.

I have just been confirmed as a Fellow of the British Computer Society. Thanks to all my supporters.

Clients will often reduce or not pay for UX research, but this is like leaving out a building foundation because no one sees it. A visitors experience is not only defined by the online environment but they bring past experiences, desires and doubts about their current experience.

The psychology of visual location, shape and colour are critical to enable user to understand and interpret their location and expectations of use in any given area. Karl Smith’s research from 2002 defined additional aspects as ‘biographical templates’ that establish key perceptions and personal drivers which are linked to persona’s.

Interflora keep sending me SPAM even though I never signed up to receive anything and keep asking them to stop. Digital communications are a two way process a failure to listen points to incompetence in management and delivery.

Interflora marketing texts, I never opted in, I can’t opt out. Interflora what do you think you are doing? Your not building your brand your destroying it, why don’t you listen are you so big now that you don’t have to care about the experience people have of your company?

In recent years the flaws in user experience design (UX) based in wireframe exercises have become more evident to professional IT people as the business has become flooded with unqualified people.

Websites conversely support users from every experience of life, who while focused on a product or service are not professionals in that product or service.