Why Do We Assume Organisations Need To See Everything?
Modern organisations are built around visibility. We monitor. We analyse. We track. We measure. We justify these activities as necessary for security, compliance, operations and customer service. But what if we’ve mistaken visibility for necessity? For decades, digital systems have…
Why Does Every Digital Interaction Leave a Trail?
Every time we interact online, a record is created. A login. A purchase. A search. A message. A click. Most of us accept this as a normal part of digital life. But why? Why should every interaction generate a permanent…
Why Is My Identity Stored Everywhere Except With Me?
Every few weeks another organisation asks me to prove who I am. My bank knows. My employer knows. My insurer knows. My airline knows. Government departments know. Countless websites know. The obvious question is: Why is my identity stored in…
Why Am I Expected to Trust Everyone?
Every person knows this feeling. You book a holiday. You open a bank account. You use a mobile app. You join a loyalty programme. You visit a website. Each interaction comes with an invisible transaction. Your information in exchange for…
How Context Collapse Changed My Thinking About All Me
When I started designing All Me in 2023, I believed the primary problem I was trying to solve was privacy. At the time, my focus was on creating a safer digital environment for people. The concerns were familiar ones: surveillance-based…
ICCA: A New Architecture for Privacy in Digital Commerce
ICCA: A New Architecture for Privacy in Digital Commerce Digital commerce has reached a turning point. For more than two decades, online transactions have relied on identity as their foundation. Every purchase, delivery and support interaction has been tied to…
All me log in with no email or password
The landing page of the All me web app is now online and it has a curious log in. The log in requires First Name, Last Name and Authenticator, but no username or password. The absence of a traditional email…
All me current state SWOT Analysis
SWOT Analysis Strengths Privacy by design: Core value that differentiates All me from data-harvesting social or identity platforms. No AI / no tracking: Builds trust with users wary of algorithmic profiling and data misuse. Human-first brand identity: Emphasizes authenticity and…